Digital specialist
Fab*** ***** (XX Anni)
Business consultant - digital experience a Engineering
Economia
Torino,
Piemonte
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Esperienza
Business consultant - digital experience
Engineering
ott 2018
-
Attualmente
Business consultant in the digital marketing area, for an important client in the automotive sector. Main tasks: Customer experience analysis for all the shopping tools available at EMEA level; Project management for: -New shopping tools roll out -Training video tutorials - Dashboard analysis and reporting - Content analysis Other: - Product catalogue data governance; - Monitoring of the results
Digital specialist
Reply
gen 2017
-
ott 2018
Management of medium and complex projects in digital area. For this role, it is necessary to have empathy, precision, proactivity and autonomy in making faster decisions. Tasks: - Media planner: media mix, monitoring, and optimization for both Brand and Performance Campaigns. - Google Search campaigns: Scheduling, monitoring, and optimization SEA, Display, and YouTube campaigns. - Facebook Ads: Campaign planning, implementation, monitoring and optimization adv. - Linkedin Ads: Campaign planning, implementation, monitoring and optimization adv. - Reporting - Tracking using both Adform and Sizmek - Qlikview reporting - SEO optimization and keywords planning using also Semrush Clients: automotive, education, consulting groups
Team leader - digital marketing
Shift Digital
dic 2014
-
ott 2016
- Launch of the new FCA digital program for the EMEA region; - Monitoring of DDA campaigns (Dealer Digital Advertising) for Italy, France, Germany and UK as coordinator; - Team Coordinator for: daily updates, maintenance and optimization of websites contents, DDA strategies, internal organization; - QlikView - Business Analyst; - Reporting; - Lead management; - Optimization campaigns.
Marketing executive
Modix
dic 2011
-
set 2014
Web marketing company in the automotive sector. - Responsible for marketing and sales: direct sales (national transfers), indirect sales (phone, email); - Commercial Team Lead for Italy; - Customer Care through optimization campaigns; - Project development; - Google AdWords Campaigns and AdBox Campaign specialist; - Customer support.
Formazione
Marketing management
Economia
set 2006
-
nov 2013
Lingue
inglese - upper intermediate
italiano - madrelingua
francese - scolastico
spagnolo - scolastico
Informazioni addizionali
Certificata Google ads
gestione multi account e campagne medio-complesse
Certificata web design
photoshop linguaggio html creazione di un sito base
Certificata Content square
analisi ux/ui
certificata marketing automation
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