Business development, country manager, sales director,

In the area of Mexico, Central America, Caribbean and Colombia:
•	Developed business opportunities, leading the number of new customers from 1 to 8 in 2 years. These customers and their maintenance contract lead the basis to the set-up of a new subsidiary and the engagement of local consultants
•	Sold of 3M USD of licenses and consulting activities in 2 years, increasing the revenue of Mesoamerican area to +500% compared to the previous 5 years and leading the shared revenue in Latin America from 4% to 31%
•	Successfully implemented of up-selling strategy particularly for 2 costumers, starting from the selling of diagnostic to the clinical products
•	Defined the criteria devoted to establish the targets of each distributor and whether it fits the company expectations 
•	Collaborated with the product marketing area for the definition of the product roadmap, according to the competitor analysis and the local requirements (i.e. NOM24 Mexico)
•	Developed of a new business strategies, more focused on closing a deal rather than a blind consolidation of the relationship with the distributors
•	Project management leader in the most 2 critical projects, which involves the implementation of both clinical and diagnostic products with middleware integration
•	Realized demos and pre-sales activities, especially for the products in diagnostic and business intelligence area