BRAND MANAGER RHEUMATOLOGY & HEPATOLOGY

Description.
Site Name.
Italy - Verona Posted Date.
May We create a place where people can grow, be their best, be safe, and feel welcome, valued, and included.
We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.
We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.
Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK The Specialty Brand Manager will play a critical role in developing marketing mix and implement projects on Lupus and Hepato area in collaboration with Rheuma and Hepato Marketing Lead.
The successful candidate will demonstrate the ability to effectively lead the marketing strategy in a cross-functional team setting and will partner with LOC and global colleagues to deliver a high-impact marketing mix activities.
We are seeking a dynamic person with experience in Marketing and Field to join our pharmaceutical marketing team.
The Brand Manager will be responsible for developing and executing strategic marketing plans to promote our pharmaceutical products effectively.
The ideal candidate will have a background in pharmaceutical marketing, with a proven track record of success in brand management, product promotion and field activities.
In this role, you will… Develop and execute strategic marketing plans to promote pharmaceutical products in alignment with company objectives; Develop and implement brand positioning strategies to differentiate our product in the marketplace.
Develop and implement content plan with omnichannel approach (localize contents and materials from global repository to Local market); Conduct market research to identify customer needs, market trends, and competitive landscape.
Collaborate with cross-functional teams, including sales, medical affairs, market access, finance to ensure effective execution of marketing initiatives.
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and adjust strategies as needed.
Ensure compliance with regulatory guidelines and industry standards in all marketing activities.
Prepare and present marketing plans, budget proposals, and performance reports.
Key Attributes Demonstrated strategic thinking and analytical skills Thrives working in fast paced, complex and often ambiguous environment while remaining flexible, proactive, resourceful, and efficient.
Demonstrated sense of ownership and accountability for the shared success of the team and asset Has learning agility and demonstrated ability to manage multiple projects simultaneously Interpersonal, verbal and written communication skills, across all levels of the organization Resilience, Learning Agility and Flexibility  Teamworking and Communication Skills Why you? Basic Qualifications & Skills.
We are looking for professionals with these required skills to achieve our goals.
Bachelor's degree in marketing, business administration, or scientific field.
Minimal experience in Marketing AND Field OR Market Access activities Understanding of the pharmaceutical industry, including regulatory requirements and market dynamics.
Fluent Italian, strong communication skills Fluent written and oral English Ability to travel as required, with 50% in Verona (If applicable, support for relocation will be provided) Closing Date for Applications 24th May, Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above.
The information that you have provided in your cover letter and CV will be used to assess your application.
Why GSK? Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive.
We prevent and treat disease with vaccines, specialty and general medicines.
We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people.
While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive.
We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be.
A place where they can be themselves – feeling welcome, valued, and included.
Where they can keep growing and look after their wellbeing.
So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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GSK is an Equal Opportunity/Affirmative Action Employer.
All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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Qualifications.
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