DIGITAL MARKETING COORDINATOR (MSF IRELAND)

MEDECINS SANS FRONTIERES UK Médecins Sans Frontières/Doctors Without Borders (MSF) provides life-saving emergency relief and longer-term medical care to some of the most vulnerable and excluded communities around the world. As an independent medical humanitarian organisation, we deliver care based only on need, regardless of ethnic origin, gender, religion or political affiliation. MSF relies on donations from private individuals and organisations for the majority of its income. This private funding gives MSF the freedom to respond where needs are greatest and to speak out publicly, free from any political interference. MSF has around 63,000 local and international staff working in over 70 countries, in some of the most challenging places in the world. Our medical humanitarian projects are supported by offices in 44 countries, including the UK and Ireland. These teams recruit staff, organise fundraising, and raise awareness on the humanitarian crises our colleagues are witnessing, as well as running different and diverse support activities. MSF offices are spread across Europe, North and South America, Asia, Africa and Australasia. At MSF UK/IE, we support MSF's operations by building relationships with our supporters, increasing awareness of our work, raising funds, providing specialist medical expertise, ensuring MSF staff have access to relevant higher education programmes, catalysing change on medical humanitarian issues, and recruiting field staff. MSF UK/IE personnel are dynamic, hard-working, enthusiastic and committed to MSF's values and aims. In addition MSF continues to build upon its presence in Ireland to become a widely recognised, accepted and respected humanitarian organisation among Irish audiences, and within the Irish humanitarian and political sector. JOB TITLE: Digital Marketing Coordinator DEPARTMENT: Fundraising Hours: 37.5 Hours per week (Hybrid role - 3 days in office) REPORTS TO (JOB TITLE): Head of Fundraising Location: 9 Baggot Street Upper, Dublin 4, Ireland Duration: permanent Salary Grade: 14,1 Salary: €50,932.62 Starting Date: W/C July 29th ABOUT THE DIGITAL TEAM The digital marketing team is responsible for all aspects of MSF Ireland’s digital output; creating content, campaigns, platforms and initiatives designed to result in improved user engagement and journeys; which in turn amount to higher donations, applications and awareness. The team of two works cross-departmentally in the Irish office and very closely with a wider digital team in MSF UK. Typical projects include working with the fundraising team on acquisition, retention and emergency campaigns, human resources on recruiting specific staff for international projects or communications as major news stories break or on advocacy and campaigning. JOB PURPOSE The Digital Marketing Coordinator is responsible for implementing and developing an evolving digital marketing strategy to maximise meaningful engagement and therefore digital conversions to meet Fundraising, Communication/Advocacy and HR objectives. A large focus sees the role holder working closely with the fundraising team, devising digital components that enable us to engage positively with potential audiences and developing strong relationships with existing supporters. Income from online activity has seen steady growth over the past number of years and this role will be key in maintaining and growing this potential even further. KNOWLEDGE, SKILLS & EXPERIENCE 4 years of digital marketing across all platforms Proven track record of income generation via digital channels Experience using content management systems Experience of GA4 and ability to interpret the results and make recommendations Experience using email marketing platforms Ability to work independently, as part of a team and interdepartmentally Ability to manage small projects and their stakeholders and external partners Confident liaising with a range of small external suppliers, partners and agencies Other information - Only short-listed candidates will be contacted Candidates must already have the right to work in Ireland or hold a European passport. Please apply on our website by submitting a copy of your CV together with a letter of motivation by the closing date. Your covering letter is the most important part of your application. It should be used to tell us how you meet the selection criteria listed on the person specification. Please ensure your covering letter is no more than 2 pages long (2 sides of A4). MSF IE is an equal opportunities employer. We are committed to diversity and creating an inclusive environment for all employees. We encourage applications from all sections of our diverse community. Please can you complete our anonymous Equity, Diversity & Inclusion form . Closing date: 31 May 2024 Interview dates: week commencing 10 June 2024