DIGITAL MARKETING MANAGER – EMEA

Job Description Summary As Digital Marketing Manager EMEA you will define a sound digital strategy for the Surgery business in EMEA and ensure infrastructure, organization, tools & deployment, in full alignment with the BD marketing priority to digitalize key touchpoints in the customer journey to increase demand generation and revenue capture through improved multichannel effectiveness.
This role will be critical in accelerating an omnichannel commercial model in the region that is better, faster, more efficient, provides meaningful enhancements to the customer experience, and reduces manual efforts in business processes to deliver significant business impact for BD.
Job Description --We are the makers of possible-- BD is one of the largest global medical technology companies in the world.
Advancing the world of health™ is our Purpose, and it’s no small feat.
It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
--Why join us?-- A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture.
You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do.
We welcome people with the imagination and drive to help us reinvent the future of health.
At BD, you’ll discover a culture in which you can learn, grow and thrive.
And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us! --Our vision for Surgery at BD-- In Surgery, our products empower providers to reduce the incidence of surgical complications, improve patients’ experiences and lower the total cost of surgical care.
-About the role As Digital Marketing Manager EMEA you will define a sound digital strategy for the Surgery business in EMEA and ensure infrastructure, organization, tools & deployment, in full alignment with the BD marketing priority to digitalize key touchpoints in the customer journey to increase demand generation and revenue capture through improved multichannel effectiveness.
This role will be critical in accelerating an omnichannel commercial model in the region that is better, faster, more efficient, provides meaningful enhancements to the customer experience, and reduces manual efforts in business processes to deliver significant business impact for BD.
-Main responsibilities will include.
Audit the current infrastructure, contents, database, tools, and processes to identify and raise best-in-class omnichannel programs.
Digital Content Management in Business Unit – Showpad, BD.
om, Landing Page and Digital Campaigns.
Collaborate and work effectively with the European marketing team to ensure strategic alignment and the cross-functional teams, such as, MA, RA, as well as the global platform.
Drive regular and impactful internal communications with the relevant partners on Surgery Omnichannel plans and achievements.
Work in close collaboration with MARCOM COE on the development of a complete and consistent digital communication environment, starting with audit and analysis, the foundations, to then connect the whole ecosystem and build integrated campaigns.
Ensure our customers easy access to our educational material in Surgery and BD Surgery solutions and supporting information Driving market research activities to best define content strategy, and by the “persona approach” for Surgery Omnichannel program Apply insight & analytic model, to pre-campaign planning and analyze real-time KPI monitoring and post campaign ROI and review results with relevant partners Develop a database strategy to ensure only targeted customers be addressed by our nurturing emailing flow and receive clear, relevant, and timely communications -About you Strong, proven digital marketing experience Good strategic marketing skills, including demonstrated success in launching key programs in health sector, in multi-country setting Fluent English and additional European languages would be an advantage Strong and Impactful Communicator, Design Thinking, Data analytics skills Click on apply if this sounds like you! Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer.
We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit.
https://bd.
om/careers Primary Work Location ESP San Agustin del Guadalix Additional Locations Work Shift BD es una empresa líder de tecnología médica a nivel global que crea tecnología y dispositivos médicos y equipos de laboratorio para cubrir una amplia gama de necesidades en el sector de servicios de salud.
En BD estamos buscando candidatos apasionados, capaces de crear soluciones innovadoras y comprometidos con nuestra única misión de mejorar el acceso a servicios médicos y biotecnológicos innovadores para personas en todos los rincones del mundo, ofreciendo tecnología de vanguardia e investigación de punta en la lucha para combatir y curar enfermedades infecciosas.
Con un alcance global que cubre 50 países alrededor del mundo, nuestra red de profesionales colabora en la implementación de medidas eficaces para ofrecer una mejor calidad al paciente, como menores costos de servicios de salud, mejor atención médica y seguridad, y más amplios servicios de salud para todos.
Únase a nuestra empresa y vea cómo puede formar parte de una misión global para marcar una diferencia en la salud de los seres humanos.