DIGITAL MARKETING STRATEGIST - EMEA SOUTH

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Job Category Marketing & Communications Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM.
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.
And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.
If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
At Salesforce, our elite Digital Marketers build strategic projects to build an efficient digital marketing mix for maximal return and optimal level of continuous innovation across digital platforms.
Testing is in the nature of our digital strategist, aiming to find models that can be scaled EMEA-wide and globally.
Salesforce is a hyper growth company with an outstanding combination of a startup’s speed and agility in an enterprise-scale corporation.
EMEA South (Italy/Spain/Israel/Emerging Markets) is one of Salesforce’s top growth markets and as our customer presence is scaling exponentially, we are looking to hire a Digital Marketing Strategist to support this growth.
By leading our digital strategy you will be impacting programs across the funnel and enabling campaign and brand teams equally to use digital platforms most efficiently.
We're looking for a dedicated, hardworking and highly passionate colleague to work within our EMEA Digital Strategy Team and teams closely aligned to demand generation in the regions.
Successful candidates will have a passion for SEO as part of the wider digital mix and an analytical mentality, taking the sophisticated and making it simple.
Key Responsibilities.
Leading local efforts to build/implement a content marketing strategy which allows us to decrease dependance on paid media tactics for demand generation growth (including SEO content, website content management, email nurture) Build and implement the local SEO strategy Work with campaign & product marketing teams as well as performing independent research on topics to close knowledge gaps, expand upon topics, build content authority and strengthen originality of content Support local teams to get most our of global website strategy Plan and implement content in our email nurturing engine Analyse & communicate digital performance across teams and visualise impact Advise local & global campaign teams on budget investment & local requirements Share knowledge & educate team on digital marketing best methodologies Lead projects by using powerful methodologies (e.
.
SCRUM) and tooling (e.
.
Asana) Required Skills 5+ years exceptional digital marketing experience with proven business impact, bonus if it is the the B2B software industry Fluency in English, Italian and/or Spanish You have a deep understanding in several paid and organic digital marketing channels and are a pro in creating and optimising content for each You are a project manager with a track record of project delivery, have high attention to detail to ensure flawless quality You are able to write copy and know best industry standards for digital content on blogs, emails & web You love bringing new insights, testing these and measuring their success You are meticulous & passionate about high quality content and instruct agencies to work to your level of quality You follow the latest trend on Google Algorithm changes, social platforms and digital trends Excellent written and verbal communication skills, with the ability to present sophisticated ideas to peers, partners, and leadership to gain buy-in and bring change, adoption, engagement Strong ability to work collaboratively and deliver results in a heavily matrixed environment Ability to work in a fast-paced, demanding environment, with multiple and changing priorities Nice to have Experience working with tools such as Optimizely, Brightedge, Salesforce, SEMRush, Google Platforms You have scaled digital marketing initiatives to several regions Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
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We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM.
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.
And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.
If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.