OMNICHANNEL STRATEGY LEAD

The Innovation & Business Excellence department at AstraZeneca has a clear goal.
to drive digital transformation.
Using digital technologies, we develop patient-centered healthcare solutions that offer greater value across the health system and enable progress through innovative and fully integrated omnichannel approaches for all therapeutic areas in our business units.
If you are looking for a future opportunity where you can make a significant impact, consider applying for the position of Omnichannel Strategy Lead Role We are seeking an Omnichannel Strategy Lead who will be dedicated to enhancing and innovating our Customer Experience.
You will be responsible for designing and implementing omnichannel communication solutions and interactions that improve the end-to-end user experience.
Responsibilities.
Team Management.
Leading and defining the omnichannel strategy and the Team of strategist in order to deliver the Best Customer Experience (Customer view 360*) Coordinate the Content Factory and the team in creating content that facilitates the creation of Customer journeys and the development of the personalized HCP portal, and collaborating on the creation of website pages (e.
., event landing pages, brand pages).
Responsibility for a team of Strategists and the team's results (Quality/Time/Budget), including ensuring smooth omnichannel distribution through timely technical implementation of omnichannel campaigns (e.
., for product launches), websites/HCP Portal, and events for HCPs.
Supporting the development and definition of business requirements to define the relevant tech stack and appropriate local and global suppliers.
Development of the Design System.
Conceive, evolve, and enrich the communication design system, integrating new data and customizations to maximize the effectiveness of interactions across all channels.
Omnichannel Strategy.
Develop and implement coherent and customized communication strategies through DEM, email, SMS, outbound calls, push notifications, in-app communications, and other digital channels.
AI and RPA Leveraging and integration is part of our strategy so experience in this is perimeter a key requirement.
End-to-End Process.
Actively participate in defining the Customer Journey, from research and concepting to design execution and product deployment, using Agile approaches such as Scrum and Kanban.
Monitoring and Analysis.
Continuously analyze and monitor customer experiences to identify opportunities for improvement and innovation.
Strategic Leadership.
Provide leadership and strategic thinking to align business goals with customer expectations, promoting solutions in design, service, and experience.
Knowledge of Data Analytics and Excel is a must-have.
Experience in communication strategy across DEM, email, SMS, outbound calls, push notifications, in-app communications, and other digital channels is required.
Essentials requirements.
Degree in Economics, Design, UX/UI, Communication, or related fields.
Proven experience in managing design teams and executing omnichannel user experience projects.
Strong leadership skills and the ability to manage cross-functional teams.
Excellent knowledge of Agile methods, Scrum, and Kanban.
Analytical and problem-solving skills.
Excellent knowledge of English, both written and spoken.
Why AstraZeneca? At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big.
We’re opening new ways to work, pioneering cutting-edge methods and bringing unexpected teams together.
Join us on our journey of building a new kind of organisation to reset expectations of what a bio-pharmaceutical company can be.
Next Steps – Apply today! To be considered for this exciting opportunity, please complete the full application, the recruitment team will evaluate your profile and review your CV.
Only shortlisted candidates matching the job profile will be contacted for an interview.
If you know someone who would be an excellent fit, please share this posting with them.
AstraZeneca is an equal opportunity employer.
AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.
Date Posted 14-May- Closing Date 28-May- AstraZeneca embraces diversity and equality of opportunity.
We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
We believe that the more inclusive we are, the better our work will be.
We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.
We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
Somos una compañía biofarmacéutica global e innovadora.
En AstraZeneca nos enfocamos en el potencial de la ciencia para hacer frente a las necesidades no cubiertas de los pacientes en todo el mundo.
Nos comprometemos en aquellas áreas en las que creemos que realmente podemos cambiar el curso de la medicina y hacer realidad nuevas grandes ideas.
Somos un lugar donde la libertad de pensamiento y la creatividad alimentan nuestra determinación por marcar la diferencia a través de la ciencia.
Nuestra ciencia vive más allá de nuestros laboratorios.
Nuestra perspectiva global significa que utilizamos el talento y la experiencia de todo el mundo para hacer que nuestros medicamentos sean exitosos.
En AstraZeneca el único que puede poner límites al alcance de su carrera eres tú.
Con los conocimientos adecuados y la pasión te ayudaremos a explorar lo que AstraZeneca puede ofrecerte.
Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients.
Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking.
We’re curious about science and the advancement of knowledge.
We find creative ways to approach new challenges.
We’re driven to make the right choices and be accountable for our actions.
As an organisation centred around what makes us human, we put a big focus on people.
Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab.
Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you.
to help you realise the full breadth of your potential.
Here, you’ll do work that has the potential to change your life and improve countless others.
And, together with your team, you’ll shape a culture that unites and inspires us every day.
This is your life at AstraZeneca.