SOCIAL MEDIA & COMMUNITY SPECIALIST

Thank you for your interest in joining our team! Qurate Retail Group comprises six leading retail brands - QVCu00ae, HSNu00ae, Ballard Designsu00ae, Frontgateu00ae, Garnet Hillu00ae and Grandin Roadu00ae - all dedicated to providing a more human way to shop.
Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.
The Opportunity "FB, IG, YT, X, ER, DM, MT, PM, RT, CTA, CTR, SMO, UGCu201d If those acronyms look familiar to you and don't appear just as random letters, then this is the right Job Advert for you! We are looking for a Social Media & Community Specialist to join our fantastic team in Brugherio (MB) for a full time permanent role.
Who We Are QVC empowers shoppers with knowledge and shares insights in a lively, engaging way.
We offer an ever-changing collection of familiar brands and fresh new products - from home and fashion to beauty, electronics - and we connect shoppers to interesting personalities, engaging stories and award-winning customer service.
Worldwide, QVC reaches more thanu202f200u202fmillion homes via our 12 broadcast networks and reaches millions more viau202fmultiple streaming services, websites, mobile apps and social pages.
202fIn , QVC International served 4.
million customers and has more than team members in the U.
., Germany, Japan, Italy, Poland and China.
Your Impact Directly reporting to the Social Media & Community Manager you will be responsible for the brand identity across all social platforms (Facebook, Facebook Group,Instagram, YouTube, TikTok) and help establish the organizationus overall strategy on community platforms to convert audiences into customers and advocates.
ou will interact with social media and clients communities to promote QVC brand, QVC commercial proposal, promo and events and build an editorial calendar and related compelling, consistent and meaningful content on all social media and clients communities.
As a Social Media & Community Specialist you will.
Social Media Strategy.
Be responsible for the brand identity across all social platforms (Facebook, Facebook Group, Instagram, YouTube, TikTok), working directly with the other social media and influencer specialist and content teams to ensure all content is brand right and meets platform best practices.
Implement and execute social media strategies that build brand awareness, generate engagement, traffic and sales.
Stay current with social media trends and best practices.
Manage customer service strategy on social media platforms - Partner with CS on integrating engagement and two way conversation with our audiences on social platforms.
Develop a multi-platform social media video & content strategy which works with Facebook, Facebook Group, Instagram, YouTube, TikTok.
Implement a cross channel social marketing plan (including content strategy).
Community Strategy.
Help establish the organizationus overall strategy on community platforms, including social media platforms (Facebook Group) and Ambassador platform, to convert audiences into customers and advocates.
Be responsible for implementing, and managing long-term initiatives to drive growth in revenue, traffic, and engagement across QVCus community.
Collaborate with Talent teams and MSE Team and provide input into community strategy, provide best practices, guidelines and expertise.
Own user generated content strategy and nurture our visual community in collaboration with other departments (on-air and across digital platforms).
Monitor brand, vendor, competitor & influencer conversations utilizing QVCus social listening tools.
Social Media & community Deployment & Moderation.
Build the editorial calendar/scheduling, write and review and approve on social media platform and community platforms.
Generate, edit, publish and share content daily, ensuring consistent communication with our social media followers/ambassadors.
Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
Moderate user-generated content and messages appropriately, based on company and community policies.
Manage social selling opportunities in partnership with Digital Store team.
Social Media Analytics.
Analyze analytics reports in coordination with Customer insights.
insight on traffic, demographics, effectiveness to drive improvements in traffic /engagement, social insights.
What you bring Degree or equivalent in Marketing, Communication, Media or other related subject.
At least 3+ years experience in the same role in an Agency or in a big company (experience in Retail would be considered a plus).
Advanced knowledge and understanding of social media platforms (Facebook, Instagram, TikTok, X, Youtube).
Good knowledge and use of photo and video editor tools (Canva, Adobe Express).
Good knowledge and use of social insight tools (Sprinklr, Metlwater, Meta Insights....).
A creative thinker with strong storytelling skills.
Can-do positive attitude and flexible with changes in the business and demands of a fast-paced environment.
Ability of growing relationships with internal and external stakeholders and contributors to digital content.
Good knowledge of current web and social trends and one or more content management systems - used to publishing content directly.
Experience of managing successful campaigns that drive traffic for acquisition, retention and sales.
Fluent Italian and English.
Nice to have your portfolio attached.
#LI-NM4 #LI-Hybrid INDIT