Brand/product manager

Brand management of developed and distribution  products 
Forecasting and economic plan management
Definition and implementation of line assortments
Sales support with specialized and mass market customers
Communication plan definition: web contents, social, TV campaign, press;  
Analysis and monitoring of brand and product KPIs and market data
Catalog management and presentation to Sales Force and retail buyers
Product life-cycle management with Far East and R&D Dept.
Creation of Brand Communication materials by briefing and collaborating with internal graphic designers and external creative agencies
Trade marketing events and POP material development

General Management (Management Control, Finance, Administration, Business Management, Principles of Statistics) 
Specialist strategic and operational Marketing, PR, Web Marketing Communication
Conception and structuring of the 2011 2.0  communication campaign for Aforisma Business School