Business analyst / consultant

In BMW Italia I'm supporting the two units responsible for commercial planning and distribution for the national territory.

•	Support the AMs (Area Manager or Key Account) in all their activities such as Dealer Orders Management, Billing;
•	Support Dealers in solving their problems through a particular order management software;
•	Support the Distribution Team in the analysis of data related to the market trend of car lines;
•	Support the Commercial Planning Team in verifying the documentation sent by the Dealers concerning the provision by BMW of a special contribution.

In Panasonic I supported the Regional Marketing Manager in go-to the market strategy and generating leads.

•	Support to the commercial area in the profiling and identification of new potential customers;
•	Usage of marketing automation tool called Eloqua;
•	Usage of CRM tool called Tempo
•	Management and creation of email marketing;
•	Market analysis aimed to identify new customers;
•	Manage and execute representation at local fair;
•	Support in organization of owned event and workshop;
•	Support in managing the marketing budget;
•	Support the Regional Marketing Manager during meetings with suppliers or prospect suppliers;
•	Participation at meetings with European representatives.

I have been selected to kick-off an analysis project aimed explore further sales opportunity in the gas domestic market.
I worked on:

•	Analysis of italian micro and macro economic data in order to identify regions with the highest market potential;
•	Use of Istat database;
•	Price positioning of direct competitor products and gas substitute offerings;
•	Creation of a competitive price offerings to move people using competitors on 2iReteGas proposal;
•	Weekly results presentation to BU Manager.