Communication manager
Luc*** ***** (XX Anni)
Account Director a Weer Shandwick Italia
Università degli Studi di Perugia
Milano,
Lombardia
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Esperienza
Account Director
Weer Shandwick Italia
lug 2011
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Attualmente
Profile: Corporate and Consumer Communication specialist - Off and online PR strategy creation and progressing - Creation and circulation of press releases and media stories - Scheduling and management of one to one interviews - Content creation for internal and external communications - Digital contents creation and curation for blogs, social media, newsletter and digital marketing campaigns - Daily media monitoring - Press conferences and meetings organization and management - Team management - Speaking opportunities organization and management, speechwriting - Media relations support in the occasion of fairs, seminars and conferences - Projecting and developing communication plans for consumer and corporate clients - Media engaging and public relations activity - Managing and coordination of international accounts, managing of agency network on international accounts and/or particular projects. - Participation and developing of international communication plans and pitches - Lobbing and Public Affairs expertise Main clients Europ Assistance - corporate and consumer communication Mitsubishi Italy Car Manufacturer – corporate and product communication SsangYong Italy Car Manufacturer – corporate and product communication Rolls-Royce MotorCars – corporate and product communication Avis Budget Group – corporate and consumer communication Nokian Tyres – premium tires brand corporate and product communication Fluentify – Italian start up for English learning corporate and consumer communication ExxonMobil – corporate and product communication Carglass (Belron Group) - corporate and consumer communication Foot Locker - consumer events Zippo Manufacturing company - corporate and consumer communication for Italy BlaBlaCar – corporate and consumer communication
Senior Account Exectuve
SayWhat? Srl
gen 2010
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giu 2011
Corporate Communication Manager Creation and circulation of press releases and media stories - Scheduling and management of one to one interviews - Content creation for internal and external communications - Digital contents creation and curation for blogs, social media, newsletter and digital marketing campaigns - Daily media monitoring - Press conferences and meetings organization and management - Team management - Speaking opportunities organization and management, speechwriting - Media relations support in the occasion of fairs, seminars and conferences - Projecting and developing communication plans for consumer and corporate clients - Media engaging and public relations activity - Managing and coordination of international accounts, managing of agency network on international accounts and/or particular projects. - Participation and developing of international communication plans and pitches - Lobbing and Public Affairs expertise Main clients MasterCard Regione Lombardia - Vicepresident Blu-ray Disc Group Italy Avedisco Trustpilot Italy Teleperformance Italy (crisis management) Off and online PR strategy creation and progressing
Account
Report Porter Novelli
feb 2006
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dic 2009
Corporate and comnsumer communication manager - Creation and circulation of press releases and media stories - Scheduling and management of one to one interviews - Content creation for internal and external communications - Daily media monitoring - Press conferences and meetings organization and management - Team management - Media relations support in the occasion of fairs, seminars and conferences - Projecting and developing communication plans for consumer and corporate clients - Media engaging and public relations activity
Formazione
Corporate and branding communication
Università degli Studi di Perugia
set 1999
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giu 2005
Phd in Communication Courses and exams in journalism, communication soft and hard skills, story of communication
Lingue
English - EXCELLENT
French - Discrete
Informazioni addizionali
PERSONAL SKILLS AND COMPETENCES
Starting 2018 I’m team member of TEDxDarsena, independently organized but linked to TED format event aimed at taking a concrete added value to Milan city in one of the most important areas of the city: the Darsena. In the detail I’m i charge for TEDxDarsena media relation and press office. During my university experience, I worked for the Perugia most important local daily newspapers. For the local newspaper Il Corriere dell’Umbria I launched and developed in cooperation with the editorial staff, the project L’Università: a weekly magazine about university life: information and investigative reports targeted to university students. With some of my university colleagues, I founded Inmediat@mente, an association for the promotion of communication culture. I worked on the monthly house organ of the Association and for the press office of all the events promoted and organized. Most important ones were the national “Third meeting of communication students” and “SURPlus, the added value of communication in public administration” . My passion is and have always been writing and content creation, making several experiences in sport (football, volley and basket) and investigative journalism. I also cooperated with some local radio and TV networks for sport services with experience in video and sound editing.
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