Marketing

SIT is a multinational company quoted in Borsa Italiana. It has two business units: Heating business: developing and manufacturing, systems for the safety, comfort and performance of domestic gas equipment;
Gas Metering business, developing and producing a new generation of gas meters

My role:
•	to set up the new marketing dept defining and implementing the new process for NPD (New Product Development)
•	Defining strategy and roadmap for future products

As Product Marketing Manager I am responsible for a professional portfolio in IIG market (B2B). I translate marketing strategy/plans into a business plan and bridge the business offerings with the local market requirements.

My responsibility:
•	Setting and managing margins and product prices for B2B (Professional) portfolio
•	Supporting forecast accuracy for the assigned product lines
•	Defining the product portfolio, the product positioning, pricing, distribution, service and promotion plan
•	Establishing high levels of customer satisfaction
•	Driving cross functional collaboration, strategic focus and organization agility
•	Ensuring product offers are aligned with market needs

Emerson Network Power, a business of Emerson Electric (a Fortune 500 company), is the world’s leading provider of critical infrastructure technologies and life cycle services for information and communications technology systems.

My role is to ensure the commercial development of the Service products family, by supporting local organizations on both commercial and technical aspects of Service Products. My main responsibilities are:
•	Project Leader for Service New Product Development Process from Concept to Launch as regards specific Service products and solutions;
•	Definition, creation and updating of the Marketing materials & sales tools with particular focus on Product Launches
•	Assessment of market needs by coordinating technical/commercial information flow from Service Sales Teams to Service Management;

Vimar spa - is a leading player in the electrical components and home automation systems. I was responsible for strategic and operational marketing for Home & Building automations, system for hospitals management and lightings worldwide.

Main activities within strategic marketing:
•	New product development (Voice of customers, definition of the business case)
•	Definition of growth strategy (roadmap, identification of market and technological trend, market survey and segmentation)

Main activities within operational marketing:
•	Developing the marketing plan using the marketing mix variables (defining the target for sell in/sell out, defining the environmental analysis, objectives and strategies for each product line);
•	Monitoring competitors and market analysis;
•	Managing the launch plan for new products;

Results:
	Improved market penetration abroad through the launch of new products and business development activities
	New partnership with European players for re-sold products. Improved new product development process within the company, defining the contents of deliverables that had to be produced in the Stage-Gate process and submitted to management

ITT Corporation is a large global water technology provider, enabling customers to transport, treat, test and efficiently use water in public utility, residential, commercial, agricultural and industrial settings. 

My role as Product Manager was to define, drive the development, and ensure availability of competitive products (portfolio of 40M€) for target market. 

I was responsible for:
•	Formulating and proposing product line strategies, including:
	Conducting competitors’ analysis and mapping technology trends; 
	Defining and driving new product development (presenting business cases for gate reviews, conducting VoC and market needs’ translation into product features, market price & profitability analysis, definition of product specification and cost); 
	Planning, development and coordination of product release to sales organization.
•	Providing product line support for all market portfolios, including:
	Definition of product & application/service presentation material;
	Definition and organization of product & application training/support for sales organization and customers;

Main results:
	Development of new product ranges of inline and end-suction pumps, bringing about 25 M€ extra sales (+65% sales revenue), and 40% Margin for EMEA market (part of global projects)
	Definition and implementation of a new strategy to break into emerging markets: short term pricing strategies and Make or Buy analysis as long term strategy (including partnership with local producers and acquisition of local competitors) 
	Definition and implementation of a software tool with a German software house for product selection and e-commerce.