Sales/product marketing

Role: Internship as Product Line Specialist for the laundry categories.
Responded directly to Head of Product Line Laundry Cluster Italy
Range Management of Washing Machines and Dryers for the Italian Market
Price Positioning and Financial Evaluation of Laundry Range for the Italian Market;
Creation of Product Marketing Material for Sales team;
Development in autonomy of tools for sales team in order to track relevant market indicators (Display Share and Promo analysis - eg. GfK & QBerg Data);
Strong interaction with EMEA HQ to manage target, ongoing business needs and new products development;
Frequent Power Point decks realization in autonomy to different stakeholders and for a wide range of business topics (from marketing to international meetings);
Sales Forecast in collaboration with Demand Planner

Laurea Magistrale in Marketing and Global Trade. Voto 102/110.
Tesi: Smart Cities & Smart Technology: una visione dei Best Proposer