ASSOCIATE BRAND MANAGER, WOMEN'S SYSTEMS JOB DETAILS | EDGEWELL PERSONAL CARE BRANDS, LLC

Edgewell is not just a company, but a vibrant global community of  visionaries, doers, and makers.
Our family of over  25 personal care brands serves people in more than  50 countries.
We are dedicated to infusing joyfulness into every aspect of our work.
Our pledge goes beyond our products, with our fundamental value of  People First  guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.
This role is Hybrid out of our Shelton, CT office or our NYC office P osition Summary.
The Associate Brand Manager – Women’s Shave will be an integral member of the US Shave Brand Marketing team to help develop and drive the analytics, strategy, positioning, and communication in support of building strong brands for our consumers and retailers.
This role will assist in the planning, development, and implementation of all strategic and tactical brand activities to enhance the growth and profitability of the brand.
Primary responsibilities will include supporting the Brand Manager to monitor and assess the brand in market, develop, recommend and lead the execution of marketing plans, and manage the effective deployment of the marketing budget.
Responsibilities will also include forecasting, business analytics, project management of activations/customer projects/e-retail/new items, and monthly brand/competitive/ budget reporting.
Accountabilities.
Analytics Closely monitor and analyze sales volumes, market share trends and competitive activity; manage SKU level forecasting, volume bridges and ship/share model to drive forecast accuracy.
Measure and evaluate marketing activities to determine ROI and effectiveness of activity; identify key issues impacting brand volume performance and recommend potential solutions.
Initiate market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth; develop these insights into achievable plans.
Identify and apply key consumer insights to support business opportunities and anticipate competitive response to brand actions and effectively analyze point of sale, household panel, and syndicated data to identify business issues, opportunities, and trends.
Consumer Activation Function as brand guardian ensuring all consumer communications and touchpoints are aligned with brand positioning and strategy.
Support the development of consumer-facing communications (claims, packaging, content), including writing creative briefs, reviewing concepts, and ensuring alignment with brand strategy and positioning.
Assist in developing and executing promotional initiatives to profitably increase consumption within budget parameters.
Strategic Brand Planning and Business Management Assist in the development of detailed marketing plans to achieve stated objectives and meet financial and profitability goals.
Support the annual strategic and business planning processes by assessing the market, evaluating past program performance, building marketing plans and identifying key goals and objectives.
Support the development and execution of the 4P strategy (product, price, promotion, placement) at the brand and product levels.
Partner closely with Sales to identify opportunities to expand the business in existing channels of trade.
Provide accurate and timely performance updates including in-depth analysis of variances along with recommendations.
Oversee brand budget tracking, collaborating with finance and other budget stakeholders    Key competencies.
Marketing – experience with brand analytics and marketing program execution Project Management – hands on experience managing multiple projects with timelines and cross-functional stakeholders Analytics – strong analytical mindset with base understanding of business (sales data, financials) measurement & analytics Business & financial acumen –ability to connect marketing strategies to business outcomes and financial performance Strategic & Critical thinking—able to assess complex situations, identify opportunities, and develop thoughtful, data-driven strategies Creative & Brand Communication-- Understanding of brand building, creative development, and media fundamentals; able to translate strategy into compelling consumer-facing communication.
Strong Communication Skills--Clear and concise communicator, comfortable presenting ideas and insights across levels and functions.
Cross-functional leadership & influence     Skills and personality traits.
Consumer-first m i ndset, brand passionate, always curious Collaborative, team-oriented Agile – thrives in fast paced, dynamic environment Organized and able to manage and prioritize across multiple brands Proactive self-starter who takes ownership and drives projects forward independently Required Education, Skills and Experience  Bachelor’s degree from an accredited college or university with a concentration in Business or Marketing related discipline.
3+ years CPG experience having directly supported a brand in a global or commercial organization with strong analytical responsibilities.
Ability to lead cross-functional teams through multi-faceted and complex strategic and/or marketing projects.
Strong written and verbal communication skills; ability to articulate in a clear and concise manner across various levels of the organization.
Ability to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses and to identify key actionable insights that can be applied to our brands.
Ability to recognize opportunities for improvements and proactively offer ideas for how to improve.
Excellent organizational skills; ability to prioritize and manage multiple projects autonomously in a challenging, fast-paced environment while consistently meeting time sensitive deadlines.
Detail-oriented with strong analytical and strategic thinking skills.
Proficient in organizing and analyzing data to solve business problems and make clear and actionable recommendations.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
Desirable Education, Skills and Experience     MBA preferred.
Demonstrated working experience analyzing and drawing insights/conclusions from POS Data (IRI/Nielsen), HH Panel Data (IRI/Nielsen/Numerator), and Syndicated Data (Kantar, Euromonitor, Mintel).
Strong commercial awareness and familiarity with latest marketing trends and best practices.
Understanding of how brands show up in digital environments, including eCommerce fundamentals, digital shelf optimization, and performance marketing metrics Ability to influence without direct authority.
Cosmetics/Personal Care experience a The salary range for this position is $.
Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.
#LI-JB1 Edgewell is an equal opportunity employer.
We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead.
We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws.
We listen deeply and speak directly to create an environment that’s open to difference.
We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.