Brand & corporate communication, sustainability and csr projects
Lud*** *****
Head of Brand & Corporate Communication a NWG Energia spa Società Benefit
Università La Sapienza Roma
Milano,
Lombardia
|
Esperienza
Head of Brand & Corporate Communication
NWG Energia spa Società Benefit
mar 2021
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Attualmente
Re-Design of the external and internal communication strategy Definition of the Company’s Content Strategy and Content Production Monitoring of the company websites and social media pages Coordination of the media agency, the press office and the creative agency Publishing relevant technical and marketing content through online and offline channels Coordination of strategic Partnerships and Special Projects Support of CSR roadmap & Sustainability developement goals (ROI tracking and analysis for marketing campaigns | Knowledge of SEO and Google Analytic | Analysis of the target audience and the various media)
Senior media & Strategic Partnerships Manager (Marketing)
The Walt Disney Company
giu 2009
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dic 2020
Management and design of promotional activities (co-brand campaigns, licensing, sponsorships, product placement, loyalty programs, branded contents, originals) and strategic partnerships for customers in various markets, such as Toys, FMGC, Fashion, Consumer Electronics, Videogames, Tourism, Leisure and others Management of the media and promotional content’s production and on and offline distribution Creation of multimedia content presentations aimed at companies and agencies Coordination with the Global Offline and Digital team to optimize the efficiency of global media campaigns and promotional activities and achieve the goals of local and international partners; Coordination of multiple departments and media teams for the successful implementation of projects and the creation of communication materials (Spot TV, Branded Content, Social Posts) Established objective (ROI) and KPI's analysis (awareness, visibility, performance, drive to site, subscriptions..) Responsibilities of revenues related to assigned markets Contracts Analysis of results and presentation of budget and forecast documents
Formazione
laurea vecchio ordinamento
Università La Sapienza Roma
Lingue
Italiano - madrelingua
inglese - fluente
spagnolo - fluente
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