Communication & digital project manager

Freelance digital project manager and digital marketing consultant.
• Telepass Spa – social media strategist, web copywriter, social media manager, web content creator
• Danesi Caffè – digital strategist, social media manager, web content creator, SEM
• Valica - digital strategist, analysis consultant, web content creator
• DSTech - digital project manager and social media strategist

• Developed the marketing and communication strategy and reported to the Managing Director
• Managed all aspects of marketing activities: advertising, media, promotions, off/on-line corporate
contents, web properties
• Generated effective marketing plans for a large range of budgets, audiences and objectives
• Collected and analyzed activity data for web properties and advertising initiatives
• Managed strong relationship with clients and agencies to coordinate future business
• In conjunction with Business Partner (American Express, Unicef, Wind Tre, Italo Treno, UNHCR –United
Nations High Commissioner for Refugees) organised corporate events

• Responsible for planning and implementing campaigns through websites, email marketing, social
media and online advertising
• Managed contents on the corporate website and social media accounts
• Implemented inbound and PPC marketing strategies
• Planned tactical offers/promotions to help drive online orders
• Created an online community of people who can market to and keep in touch with
• Collected and analyzed activity data for web and social media properties

• Developed a social media presence across a range of campaigns and day to day activities
• Wrote up social media content and activity
• Converted an online audience into subscription members and campaign supporters
• Responsible for driving online customer engagement through platforms such as Facebook, Instagram,
Twitter, Pinterest and YouTube
• Collected and analyzed activity data for web and social media properties
• In conjunction with Italian Football Clubs organised public events

Programmatic Buying, Demand Side Platform, Data Management Platform,
Programmatic Selling, Ad server, Sell Side Platform.

SEO, SEM, DEM, Display Advertising, Mobile Marketing,
Web Analytics, Social Media Marketing.