Creative director art director visual merchandising designer expert

CREATIVE DIRECTOR DESIGNER - VISUAL MERCHANDISING & CONSUMER EXPERIENCE DESIGN EXPERT - TRAINER 

Innovative Branding, Design & Visual Merchandising , Principal Consultant with Strategic Planning and Creative Design Accountability for Major Client Accounts and a Team 
of up to 15 Designers.
Build and cultivate key strategic client partnerships with industry leading fashion and clothing retailers and execute creative visual trends and product stories that align with and exceed client’s visual needs and expectations. Direct design plans for in-store and promotional presentations and employ expertise in business and market orientation that support seasonal marketing objectives and persuade buying public to increase spending and maintain customer brand loyalty. Develop and execute brand identity messaging and strategy that aligns with client’s unique business goals and revenue generating objectives. Selected Achievements:
Provide creative vision and concept designs for major fashion and clothing client retail contracts that re-engineered and elevated in-store  and brochure branding. 
Significantly expanded market presence by leveraging talent for trend analysis and contemporary design increasing brand effectiveness. 
Maximise ROI by building partnerships with industry leading clients and suppliers earning highly sought after reputation in Italy. 
Created and presented first Visual Merchandising course at the leading Istituto Europeo di Design aiding in expanding student learning within the industry. 
Recognised for Design Excellence by the Communication Arts Annual Exhibition Magazine Self-Promotion Series and Lindt & Sprungli award for best European packaging design. 

MAJOR PROJECTS COMPLETED 

In-Store Design & Displays – la Rinascente, Adidas, Adidas Originals, Prada, Borbonese, Diesel , Oxygen, Valentino, Miss V, Gianfranco Ferrè and more 
Product Catalog, P.O.S., Packaging Design – Wrangler, Adidas, Adidas Original, Abn Amro, Diesel , Oxygen, Swarovski, Borsalino, Dubai Emepria Mall
Window Design Concepts – la Rinascente, Levis, Dockers, Prada, Wrangler, Adidas, Adidas Originals, Borbonese, Diesel 55, Swarovski, Miss Lagotte
Rebranding/Redesign – la Rinascente, Borsalino, Antonio Valenti.
Success working with key strategic clients : Abn Amro, Adidas, Alessandro dellAcqua, Antonino Valenti, Arab Fashion Council - Dubai, Borbonese, Borsalino, Carmignac Gestion, Cofinidustria Moda - Italian Fashion Industrial Association,  Coin Luxury Department Store, Diesel,Discovery Channel, Disney Channel, Emperia Mall Dubai, Global Refund Tax Free , Galleries Lafayette Paris, Helga Design, Ilva Saronno, Israel Fashion week, Israeli fashion high tech start ups, Italian Luxury Craftsmanship, La Rinascente, Lee, Levis, Lindt & Sprungli, Luxaviation, Miss Lagotte, Nordea investment Funds, Prada, Royal Bank of Scotland, Swarovski, Tiziana Fausti, Vrients.com, Wrangler and more.

Head of Visual Merchandising Departments - Executive 
Marzotto Group - Luxury Brand Clothing Manufacturer - Valdagno

Brands: Gianfranco Ferrè, Missoni, Malboro, Hugo Boss & Private Labels 
Head of Visual Merchandising Departments - Executive 

Created the Visual Merchandising departments and network operating in Italy, Europe & Far East, Coordinating of all design, branding, packaging, retail fixture design & visual merchandising activities 

Gruppo Finanziario Tessile - Luxury Brand Clothing Manufacturer - Torino 


Brands: Giorgio Armani, Calvin Klein, Valentino, Miss V, Ungaro, Cerruti, & Private Labels 
Created the Visual Merchandising departments and network operating in Italy, Europe & Far East, Coordinating of all design, branding, packaging, retail fixture design & visual merchandising activities 

LaRinascente - Luxury Departments Stores Head Offices - Milano 11/94 -11/96
Designer & Visual Merchandiser head of Mens & Youth Departments: 
Corporate Branding Projects study and design, business analysis, image study.

Training & facilitating creative direction, visual merchandising, performance workshops.

Master in Buying and Merchandising
ISTITUTO MARANGONI, MILANO
(won a scholarship in a national completion offered by Moda In Fashion Milan trend and exhibition Centre)

Interior Design  4-year Degree Program
ISTITUTO EUROPEO DI DESIGN, MILANO