Digital marketing, account

SIPAL is an engineering company and its expertise is the Integrated Logistics Support. Having worked for the digital marketing business unit allowed me to forge my skills as a communication specialist, structuring the proper tone of voice and developing an effective editorial line able to underline the core aspects.

• Creation of a digital editorial line
• Optimization of the website (SEM activities) and web marketing campaign
• Release of the website and test functionality
• Traffic analysis (Google Analytics): sources and navigation paths
• Google Adwords campaign
• PR marketing activities
• Identification of the characteristics of functionality and user experience of the platform