Digital marketing manager

As a Digital Marketing Manager I am responsible for supporting the company’s growth by defining and
executing all marketing campaigns across multiple channels and multiple geographies.
Responsibilities:
I perform day-to-day activities for paid search, content strategy – SEO, social, retargeting, PR and all
other digital marketing campaigns, including marketing strategy creation, campaign implementation,
bid management, budget allocation, performance monitoring, and ongoing data analysis to ensure
proper optimization (with a strong focus on KPIs, attribution modelling and bidding operations and
automatization).
I coordinate and 

As a Communication Manager with a strong focus on Digital Media I was responsible for: Web Project Manager: managing third parties-providers until the release of the new corporate website which includes the main domain hrcigroup.com plus 4 subdomains. Managing bug fixing on digital products Web content management
2
Social Media Management Internal communication: kick-off of the product HRC Stories, a monthly newsletter created from and for HRC staff and collaborators. Other activities: introducing new tools to work and collaborate as well as training HRC staff for the proper use of such tools.

Responsibilities: SEM Campaigns (both AdWords and BingAds), Affiliate Marketing, Leads Generation, Landing pages, Facebook Strategy, Business Development, Partnership Management.

Migreat was a portal with the goal of assisting migrants through the immigration and integration process. Responsible for Marketing activities such Newsletters, Traffic Acquisition, Product Marketing Webinar social Media Strategy, Leads Generation and Content Strategy. Other Responsibilities: Revenues management, Website optimization, business development, SEO

Responsible for coordinating the content operations and digital strategy of the brand Excite Europe.

Responsible for the content operations in the following markets: Italy, Spain and France. Defining content strategy and setting traffic targets for the Spanish, French and Italian web sites of the company. Controlling all the content operations with a strong focus on ensuring targets achievement. Monitoring SEO strategy Leading an international in- house team (+15 Web Content Specialists) and freelance collaborators.

Responsible for the revenues generated in the assigned markets: Spain, Brazil, Argentina and Mexico. Defining, setting up, monitoring and optimization of Search Engine Marketing campaigns (Google AdWords, Yahoo Search Marketing (now Bing Ads) Affiliation marketing (Tradedoubler, Zanox, Affilinet) Forecasting and budgeting to ensure targets in terms of revenue and profit for the assigned markets.

Leading a team of content specialists and SEM Executives

Responsible for developing Spanish web products of the company and ensuring targets in terms of user engagement, revenues and profit generated in Spain. Managing projects to develop the Spanish products #Following day by day task to improve the Spanish products Leading a team of content specialist operating in the Spanish markets

Managing SEM campaigns, Content and Sales operations - Spanish Market Defining, running and monitoring campaigns on the main PPC platforms

Weekly publishing journal focused on local news News coverage in seven towns of the assigned area Defining agenda setting and coordinating collaborators Note: In Spain, you can access the profession of a journalist through the Bachelor in Journalism

Other courses and certifications:
Courses: 
• Excel Advance 
• Budgeting & Reporting 
• Effective Communication 
• Leadership and collaborators management
• Project Management

 Certifications: 
• Google Ads- Search Advertising Certification – January 2019 
• Google Ads Display Certification – August 2019 
• Google AdWords Search Advertising Certification (Google) – May 2017 
• Bing Ads Accredited Professional (Microsoft) – May 2017 
• Hatha and Yin Yoga Teacher - 250 hours (my yoga path allows