Digital marketing specialist

Managing and setting up Zendesk customer support platform 
Managing Google Analytics and Facebook Adv
Keeping records of customer interactions, processing customer accounts and file documents 
CRM by using Pipedrive platform 
Maintaining and building client relationships
Identifying, developing, evaluating marketing strategy
Participating in the strategy, development, implementation and ongoing administration of online marketing campaigns and programs
Participating in promotional activities and trade shows
Preparing reports
Content writing (marketing campaign, newsletter, email marketing) by using marketing automation platforms as Mailjet and Autopilot
Building and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generating, editing, publishing and sharing daily content (original text, images, video) that builds meaningful connections and encourages community members to take action
Setting up and optimizing company pages within each platform to increase the visibility of company social content

Marketing Assistant at "Make it British Live" providing information about the business gathering new potential client contacts. 
Provided support and assistance for a variety of communications and marketing initiatives including developing marketing materials for the business. 
Published regular content across Twitter, Facebook, Instagram to increase social media presence 
Managed marketing automation platforms as Mailchimp (email marketing, landing page, newsletter, CRM)
Created and developed an Instagram Guide Line for the company following the Brand Strategy
Pitching interesting ideas and topics for blog and social media content to reach and engage the target audience
Created interesting blog/vlogs content for website and social media platforms to increase followers and drive traffic to website
Managed and edited mages/video for social media/marketing campaigns
Continually monitoring relevant competitors and inspiration sources 
Assisted monthly Fashion Angel networking events

Achieved the goal to work in one of the world's largest and most famous luxury department stores
Successfully overcome a weekly personal sales target (£ 11.000) after few weeks in the company 
Improved how to provide a strong luxury customer service, helped with queries/complaints remaining professional at all times
Top Seller of the company by making around £100.000 in two months

Gained deep understanding and knowledge across the creative process in areas including website updates, website promotions, lead generation.
Built an understanding of customers and clients requirements
Contributed in creating an Italian Finance website (www.lixiinvest.com) 
Built a landing page promoting a skincare product launched in the UK and US market (www.skincaredrinking.com)

Thesis in Psychology of Communication
Facebook : From the real life to the cyber-life. The social networks identity

Planned a website, website promotion, e-mail and Search Engine Optimisation (SEO) campaigns, e-commerce and integrating digital marketing with traditional marketing. 
Developed customised digital marketing programmes to take advantage of new marketing techniques. 
Use of modern technologies and presentation of a fictional digital marketing concept.

Data Collection and Processing
Setting Up Data Collection and Configuration
Advanced Analysis Tools and Techniques
Advanced Marketing Tools

Your online goals
Building your online presence
Marketing your online presence
Analyse and adapt
Choosing your online presence
How websites work
Key website ingredients
Websites and your business goal