Digital marketing specialist

I work in the Marketing Department of Guerra SpA, an Italian company leader in B2B bakery, pastry and custard cream industry.
My tasks:
- Digital & Content Marketing: restyling project of the company website (UX, UI, SEO & Content Strategy) and Social Media Strategy (Instagram & LinkedIn).
- Turnover Analysis: statistical evaluation, reporting, monitoring of sales agents and distribution partners.
- Communication: ppt presentations, catalogues and promotions, support on trade events management.
- Media relations: Relationship with press, magazines and testimonials (sach as Chef Max Mariola).
- Products: launching new products, packaging, naming.

Periodically I support SME on their digital and web communication, starting from the restyling of their website. I work on:
- The SEO Strategy, through keyword research and SEO on-page activities (e.g. making the web site architecture more SEO friendly and planning future tactics of SEO Copywriting)
- The Content Strategy, through the planning of content design's process, built as a result of SOSTAC analysis.

14&15 Mobile Photographers is a publishing house specialized in Social Media Photography. In order to increase the loyalty of authors and clients, I operated micromarketing and direct marketing activities through strategic use of Instagram and edition of DEM and newsletter. I also collaborated for the editing of many books and for the content management of the corparate e-commerce.
Main tools adopted during this work experience:
- Strategic use of Instagram
- Management of e-mail marketing platform (Mail Chimp) Social monitoring instruments (talkwalker, bluenod) 
- Management of the CMS Wix

The Association provides children affected by cognitive disorders with therapies. I managed the Blog’s contents adopting the best practices of SEO Copywriting, setting up the editorial plan and writing posts connected with the field of Child Psychology. I also worked on the corporate Storytelling Strategy: we built the brand identity on the stories of the children under treatment, told by their parents.
Main tools adopted:
- Management of the CMS Squarespace
- Use of graphic tools to edit images (Canva, Photoshop)
- Tools for keyword search and SEO Copywriting (Answerthepublic, ubersuggest.io)

With the cooperation of the most relevant specialists of Italian Digital Marketing, the Master trains highly skilled Content Managers, Copywriters and Content Strategists, able to:
- Design narrative plans by use of Storytelling
- Pursue a step-by-step Content Strategy, starting from the situation analysis (of users, contents and competitors), passing by the definition of goals, tactics and actions, ending with the performance monitoring through KPIs
- Create performative contents following the best practice of SEO Copywriting and Social Media Strategy
- Create adv campaigns with Facebook Ads and Google Ads

This course is a specialist training to grow as Editor, Journalist and Communication Manager, through collaboration with important newspaper and publishing houses (such as Einaudi, Il Saggiatore, La Repubblica) and relevant Marketing & Communication specialists.
Due to the interest on Digital Communication, my Master’s thesis (titled:
Stories of Publishers. How small and big publishing houses tell their story on web) focused on the digital content strategy, pursued by the major Italian publishing houses in their web sites.