Graphic and Web Designer

I have designed the whole company website
(http://centratel.com/).
I design content for the landing pages and blog posts as
well as functional internal sections.
I have optimized the website content for the best
organic SEO performances possible and PageSpeed
ranking,
I have created an AMP (Accelerated Mobile Pages)
version of the website.
I manually coded custom Structured Data for every
indexable page of the website following Schema.org
and Google Rich Snippet requirements.
I have designed infographics, animated videos, and
HTML5 responsive ADS for social campaigns/lead
generation as well as graphic newsletters and postcards
for sale purposes.
I have designed and created explainer videos via
Powtoon for the HR department focusing on company
policy, code of conduct, and onboarding training.
Lately, I have made several videos about COVID-19
employees' behavioral information.

WordPress based sites design and development.
Developing, customizing and coding WordPress
websites mainly based on UNCODE premium theme.
Site's content analysis, implementation and
management
Graphic design for events and promotional material.
Main work experiences with WordPress:

Piccole Magazine TV - LGBT Video streaming service.
Piccole Magazine - LGBT magazine.
Madame Épicé - Website for a farm company
producing their own chili pepper oil.

As an external consultant, I worked for the YOOX-NET-A-
PORTER Group in a customer support team (E-Business

Suite Management) aimed to provide proper training on
YNAP tools for Online Store management both for our
customers and for the internal personnel.
My expertise focused on WordPress custom plugins
internally coded (almost 75% of support demand).
Main activities:

- WordPress tools teacher and trainer.
- Live Consultancy on WordPress tools usage and frontend reflective behaviors on the Store.
- Tools improvement coordination activities on the frontend side.
- Customer support on day-by-day work via ticketing on Freshdesk.
- User guides documentation and procedures draw up.
- Internal support for WordPress Tools implementation.

As an external consultant, I worked for the YOOX-NET-A-PORTER Group as a WordPress content manager above

YOOX's Online Stores. My main tasks included the operational management of content and constant consultancy with customers for the best distribution of content throughout WordPress products.

Main projects:

:: BOTTEGA VENETA Online Store rel. 2013 ::
Experience and editorial content analysis. Project setup management and coordination. Customer’s content guide reference and procedures. WordPress Ygridr tool (custom visual composer plugin) functionalities development review both back-office and frontend side. 
Customer's main training reference on WordPress tools and processes.

:: DOLCE & GABBANA Online Store review 2015 ::

Consultancy and analysis on customer operativity on WordPress Tools to highlight lack of functionalities or bugs. Operative coordination on both tech development activities and customer activities on the Tool.Customer's desiderata analysis and review including graphic features and content behaviors.

As a freelance consultant, I attempted to guide small
businesses and medium-sized enterprises to take all
possible advantages from the web, leading to new
strategies and provide the best tools and knowledge by
teaching sessions and operational development on
websites or web marketing campaigns.

:: Teaching - main experiences:
- Adobe Photoshop CS theoretical-practical training
from base to advance.
- Adobe Illustrator CS theoretical-practical training
from base to advance.
- HTML / XHTML theoretical-practical training from
base to advance.
- CSS theoretical-practical training from base to
advance.
- WordPress user side theoretical-practical training.
- WordPress Theme designer practical training: how to
design and build a theme.

:: Seminars
- Introduction to HTML 5 e CSS 3 at Cappellari
Institute, Ferrara - Italy.
- Optimizing your web: from organic SEO to web
marketing at Cappellari Institute, Ferrara - Italy.
- WordPress as your CMS: from your personal blog to
company business sites at Cappellari Institute,
Ferrara - Italy.
- Google Apps for business: a step closer to the Cloud
at Cappellari Institute, Ferrara - Italy.
- Web design 2.0: best practices and tutorials at
Cappellari Institute, Ferrara - Italy.

:: Graphic designer - main experiences:

- Corporate identity development for companies and
products. Logo design, brochures, and folding,
business cards, banners, and stands for exhibitions.
- Multimedia displays development including
animated graphics, videos, and interactive content
to extend company communication.
- Graphic interface design in social advertising for
Facebook social games.

:: Web designer - main experiences:

- Corporate and institutional site design with
HTML/CSS development for companies and business
proposals.
- Adobe Flash-based site design and animation for
product display or services interactive catalog.
- Web-based CRM user interface concept, design, and
development aimed both at customer demand or as
Software as a Service solution.
- E-mail newsletter design aimed at company
business campaigns or products/services updates.
- SEM-oriented landing page design and HTML/CSS
development.

:: WordPress theme designer and content
management - main experiences:

- WordPress-based site development including theme
frontend design concept, HTML/CSS/PHP
development, and user back-office personalization
on customer requirement both for fixed-size and
responsive layout solutions.
- Full content management from data entry to
organic SEO optimization and maintenance.
- Customer training and ongoing support on-site
updates admin side.

Adobe Flash web animator

Web and multimedia graphic designer

Energy Plants Specialist