guido

- Reporting to the Board of Directors
- Managing the Global Category (350+ Million € Turnover)
- Managing the long-term Category & Brand
development roadmap to build growth Globally (+10%
Value Growth)
- Brand plans, P&L and forecast management.
- Managing the Global P&L from Trade Spending to
Operating profit, with a Revenue Management focus.
- Managing the Go-To-Marketing strategy by Country to
maximize to accelerate International expansion and
building Brand Equity.
- Leading the Change Management process of Loacker

- Managing the Category Department and the In Store
Excellence Department (People Management: 9 People)
- Own the MAPS principles (Merchandising, Assortment,
Pricing, Shelving) to create opportunities for commercial
growth.
- Responsible for creating the annual growth plan and
kpi’s
- Own the Brand P&L, Value Chain and Revenue
Management approach
- Lead the Best-In-Class Approach from the creation of the plan to the excellent execution (Go-To-Market Strategy & Shopper Journey)
-  Develop the Category Knowledge and Shopper System
to partner with retailers in a win-win approach.
- Agile/Scrum Approach
- Responsible of the Capability Plan for the Modern Trade
Sales Organization with a “Good to Great Approach”
working on: JBP (Joint Business Planning) & JVC (Joint
Value Creation)

- Responsible for the biggest innovations for the Ferrero
Group: Kinder and Tic Tac Gum.
- Responsible for the launch of Kinder Brand ($5B+
globally) in United States (Chocolate Candy Category:
$13B+, 6th Category in F&B)
- Responsible for the DSMP Strategy (Distribution, Shelving,
Merchandising, Pricing) in the Mainstream Chocolate
Category ($13+ Billion) and Gum Category ($3+ Billion).
- Responsible for the Multi-Channel Go To Market
Strategy and Tactic: Mass, C-Stores, Food, Drug, Alt
Channels.
- Responsible for the Trade and Shopper Marketing
Budget for both Mainstream chocolate and Gum
Categories.

Responsible for the development and the launch ofthe new brand Nutella B-Ready generating +40 Millions € creating a successful activation plan.

Starting from Sale Marketing Representative to Marketing, Managing the Premium Brands (20 Million € A&P)

Corporate Economics. Basics for corporate economic management

Master degree in “Consumption,
commercial distribution and
corporate communication”

Master degree in “Consumption,
commercial distribution and
corporate communication”

Corporate Communication

Corporate Communication