Manager - director

Position made redundant in Nov 2020, following a commercial division re-structure, due to Covid-19 financial impact.
-	Leading and supporting the Office Sales Team and Field Sales team (up to 16 people) for the UK and Europe. Divisional revenue in excess of £35mil
-	Successes: Achieved “best ever” Jan and Feb 2020 revenue in Hosp. Division £4,5 mil.

-	Leading and supporting the Field Sales Team responsible for the UK and European markets (up to 9 people). Divisional revenue in excess of £35mil.

- Directed the commercial strategy and overall sales functions for two hotels in East Midlands.

•	Managed a portfolio of:  corporate accounts national and global dealing with clients direct and TMC’s and HBA’s, with a specialty in insurance companies, MICE agencies. Total portfolio value of approx. £3,4mil revenue for UK hotels.
Key Achievements and successes
•	Increased total revenue of top 20 managed accounts by 49% 2016 vs. 2015 to £2,400,000
•	Increased total revenue of top 20 managed accounts by 20% 2017 vs. 2016 to £2,900,000
•	Secured new corporate account project for the company in 2017 worth over 4,000 nights.

•	Hotel revenue accountability for £ 7.000.000, all market segments. Created and implemented sales plans.
•	Managed selected key accounts for the unit and Rezidor UK wider region
•	Led a team of 3 people. Contributed to the pricing and revenue plan yearly.
Key achievements and successes:
•	Achieved room revenue budget in 2015 and personal objectives.

•	Hotel revenue accountability for £ 6.500.000, all market segments. Created and implemented sales plans.
•	Re-launched Marketing plan, managed PR agency with social media and local focus, post soft opening in Jan 2011. 
•	Managed selected key accounts for the hotel and Rezidor UK region;  
•	Led a team of 3 people. Contributed to the pricing and revenue plan yearly.
Key achievements and successes:
•	Exceeded budget in tot rev. 2012 by 1% (+30% vs. 2011) - 2013 by 6% (+16% vs 2012) – to June 2014 by 5% (+10% vs. 2013) and personal objectives for three years. 
•	Contributed to earn Rezidor company award for “UK hotel of the year 2013”, with over 40 hotels at the time  
•	Earned “Best business hotel” award 2013 at National Tourism Awards Visit Wales.

•	Hotel revenue accountability for £ 15.000.000, all market segments. 
•	Managed key Airlines, M&E agencies and corporate accounts. Created and implemented sales plans
•	Led a team of 5 people. Contributed to the pricing and revenue plan yearly.

Key Achievements and successes:
•	Exceeded budgeted revenue and GOP in 2010 by 3% and personal objectives. 
•	Earned 2 awards at Essex and East of England Tourism Awards 2010: (Best hotel in business and large hotel category).
•	Secured new largest corporate account in 2010 with over 1.000 room nights.

•	Hotel revenue accountability for £ 12.000.000, all market segments. Created and implemented sales plans.
•	Managed selected corporate accounts, local and national. Led a team of 4 people
•	Expanded responsibilities for Grosvenor hotel for last 3 months. Contributed to the pricing and revenue plan yearly.
Key achievements and successes:
•	Expanded the number of new corporate accounts by 35 between September 08 and May 2009.
•	Increased revenue of “local corporate accounts” of 15% from Jan to May 2009 versus year before.
•	Increased revenue of Business groups and M&E residential of 3% from Jan to May 2009 versus year before.

•	Responsible for “corporate sales” of £ 9.000.000 – contributed for additional £ 32.000.000 hotel revenue.  
•	Created and implemented corporate sales plan, involved in yearly revenue plan.
•	Managed selected corporate accounts (local and National accounts with NAD’s)
•	Led a team of 4 people, supervised additional 3 people with DOS. 
Key achievements & successes:
•	Expanded the number of new corporate accounts by approx. 50 between January and July. (over 200 in total)
•	Achieved incremental Transient corporate revenue of £1.500.000 between Jan to July.
•	Achieved 80% success in converting new and existing corporate accounts into “contracted” production.

The hotel was part of Jolly hotels Italy Group at the time, and company was acquired by NH hotels in Sept 2007.
•	Hotel revenue accountability for £ 12.000.000, all market segments. Created and implemented sales plans.
•	Led a team of 5 people. Contributed to pricing and revenue plan yearly.
•	Managed selected key accounts in the corporate and leisure segments. 
Key Achievements & successes:
•	Elevated GDS revenue for corporate segment in 2006 and 2007 by 50% and 37% respectively year on year.   
•	Exceeded hotel budget in revenue and GOP in 2006 for the first time since Jolly hotels management in 2001. 
•	Organized “first European Jolly Hotels  Trade show” in London in March 2006, for multi-segment clients.

•	Created and executed corporate sales strategies, Set up the sales structure for the Italian market for all market segments generating revenue for Euros 50.000.000 
•	Led a team of 10 people, on property and remotely based, with 3 people in the central support team.
•	Implemented corporate pricing and revenue strategy for all hotels with Group Revenue Manager. Coordinated GSA’s overseas activities.
•	Created and executed sales plans at global level, conducted regular business reviews and budget meetings.
Key achievements & successes:
•	Developed an Account Development Plan process and a multi-property production report through Opera PMS, for all managed accounts for the sales community. 
•	Elevated consortia participation from 4 to 14 in one year with the launch of new own GDS code (BA) and secured 6 preferred international partnerships. 
•	Achieved an increase of 26% in the Italian market Jan/Jun 2004 for “managed corporate accounts” in the sales team, to Euros 8.810.000.

Based in London for six months and on property during the operational season.   
Main responsibilities for both roles:
•	Responsible for sales in: United Kingdom & Ireland, Benelux, France, Finland and Scandinavian countries 
•	Managed a portfolio of leisure and MICE accounts with revenue generation of approx. Euros 15.000.000, 
•	Created and executed yearly sales plans in my respective markets of responsibilities.
•	Supervised a team of 3 people in C&B sales & operations team when based in Sardinia. 
Key achievements & successes:
•	Increased revenue from the UK & Ireland markets in five years from 9% to 17% share, for all market segments.
•	Achieved markets revenue of 25%, end of 2002, (was 16% in 1997), for total revenue of € 14.500.000.
•	Earned 3 years out of 5 (1999/2000/2002) the Starwood hotels “European Masters” Award for sales associates, achieving 25% + of personal revenue targets each year.  
•	Developed and expanded the golf market segment in 2000/2002; by increasing from 5 to 13 the contracted golf tour operators in Europe; appointed “Starwood Europe Ambassador” for golf resorts for 2 years.

•	Managed PR, Marketing & sales worldwide functions, with local hotels association for 3 large conference centres in the city. 
•	Created and implemented sales & marketing plan and overall sales activities. 
•	Represented the business to key stakeholders on various committees and to board members.
•	Led a team of 4 people and in dotted line a sales operational team based at “Promo hotels” local office.    
Key achievements & successes:
•	Created and successfully presented a two year sales to Regione Toscana Tourist Council and obtained funds of 800.000.000 mil Italian Lira (Euros 400.000) at the time.  

•	Created and launched a new “destination brochure” for Montecatini Convention Bureau, to be promoted nationally and internationally.
•	Generated and executed in 2006 new advertising campaign on national newspapers and publications.

•	September 1993 to April 1996 - Area Costa Smeralda Sardinia - Cluster Sales Manager
•	April 1990 to August 1993 – Hotel Excelsior Florence - Front Office Leader 
•	August 1988 to March 1990 – Hotel Royal Monceau Paris - Front Office Leader

1985 and 1986 - Military Service: Lieutenant Officer, Italian Army infantry Division.

From 		1979	to	1982 – Front Office and hotel Administration Diploma NCQ
From		1982	to	1984 – Baccalaureate in Hotel Administration and Management