Marketing e comunicazione

During the last few years, after leaving the full-time business, I have provided occasional collaborations as Marketing Consulting Support and Services with companies in the technology sector such as F5 Networks, a company specializes in application services and application delivery networking and previously for Ayno Videoconferenze, an Italian System Integrator specialized in Videoconferencing solutions. 

Marketing and Communication Manager for Italy and Greece at TANDBERG Telecom (later acquired by Cisco Systems).
TANDBERG - was the leading global provider of video communication solutions. Reporting directly to the CEO and Marketing Director EMEA, I was responsible for:
•	Budget and advertising scheduling activities.
•	PR
•	Retaining customer relationships with any marketing related activities
•	Brand awareness
•	Direct and channel marketing: design, planning and organization of all activities such as tradeshow, events, seminars, direct, e-mailings, etc.
•	Online marketing and local website management.
•	Data base, lead generation
•	Collaterals: creation and distribution of all marketing materials such as brochures, news letters, white papers, case studies...

PR Marketing Manager Italy at SilverStream Software Inc, market leader in Web Applications Server infrastructure 
While at SilverStream, I was responsible for creating SilverStream brand and market positiong in Italy. Being involved in the early stage of this project, I was able to establish SilverStream brand as the market leader in its space, In Italy, in a very short period of time. Within less than a year, starting from scratch being a start-up organization, my marketing programs combined with the PR initiatives ensured that SilverStream become the center of a very large network of System Integration Partners and customers, generating a very significant revenue stream.

I focused on the following activates:

•	Marketing and communication budget management
•	press relations,
•	planning and organization of all marketing activities: exhibitions / events / technical seminars / trade shows / press conferences, etc.,
•	creation and distribution of all marketing materials such as brochures, news letters, white papers, case studies, etc.,
•	database management with 5,000 active contacts, essential to the success of all marketing activities,
•	Italian web site management

Employed by Bang & Olufsen Italy Spa, audio equipment of high-quality video and refined design, first as a Marketing Assistant, later promoted to the role of Marketing Manager.
Reporting directly to the Managing Director and the Marketing Manager EMEA, my responsibilities are summarized below:

•	budget management for the marketing and communication area,
•	coordination of communications with the press and the sales channel,
•	responsible for relations with brand and PR agencies 
•	customer call center team management (composed of three people)
•	organization and creation of advertising campaigns,
•	annual marketing plan creation and management
•	organization of marketing activities such as trade shows / events, courses, etc.,
•	creation and distribution of all marketing materials such as brochures, catalogs, newsletters, merchandising materials

Marketing Assistant at S.E.P.A. Ltd., company that focused on publishing sector. My main activities were:

•	company database management,
•	direct mail campaigns creation and management,
•	partner and customer relationships management,
•	creating and managing all marketing materials,
•	events organisation

SDA Bocconi is the most important Italian Business School and one of the main European institutionsManagerial Training, designed to refine managerial skills and develop strategic vision. The new fully online training offer is now added to the traditional classroom courses, which can be used without constraints of space and time. And finally, the new Executive Career Development program, which provides all members with support for the rapid development of their career.

Artistic Diploma with specialization in graphic awarded by the Institute Erasmo da Rotterdam Bollate (MI), school year 1991/1992