Marketing manager

Purpose of the job:
- Photography About is a fully integrated photo-boutique focused on visual storytelling or narrative: crafting images, pictures and video into stories.
- Creating, developing, and executing engaging content on all brand platforms, through creative processes of storytelling to account brand identity and consumer engagement
- Coordinate creative projects through photo, video, graphics and illustration and manage the creative network and partnerships
- Strategic planning and execution of brand communication plans based on scenario research, benchmark and market research
- Work closely with fa network of creatives to ensure high standards of visual contents, brand consistency and customer engagement
photography-about.com

Purpose of the job:
- To lead on marketing strategy and planning across all business units (English, Examinations and Cultural Programmes).
- To play a leading role in business and strategy in liaison with Director English Language Services Italy and Director of Progragremmes (Art, Education and Society) in Italy.
  
• MarketingStrategies&Campaigns • CorporateCommunicationsandPR • CreativeTeamLeadership
• ProductPositioning&Branding
• CreativeContentsDevelopment
• FocusGroup&MarketResearch
• DevelopmentofTrainingMaterials • SalesAnalysis&Support
• Public&MediaRelations
• NewProductLaunch
• Excellentanalyticalandsynthesisskills
• Creativeideasexecution
• Problemsolving
• Independentbutwelldevelopedcollaboration • TeamPlayer&leadershipskills
   
- Monthly marketing report, Competitors Analysis, Questionnaire to customers, Market Research, Scenario Planning, Business Reviews, National and International presentations.
Support for national and international presentations
- Pricing Strategy, Prices Analysis, Sales Forecasts, Sell-in Sell-out Analysis, Budget and resources management, data analysis and risk management.
- Brand management, PR, media relations, digital engagement, corporate positioning, product launches, advertising, sales collateral activities and tradeshow marketing in Italy and at European level.
- Public relations and high profile events management – in Italy and abroad – maximizing partnerships (UK Embassy, BBC, British Fashion Council, Design Week, Venice Biennale)
- Develop and lead proactive measures to positively influence the public policy dialog on e-commerce and in particular 3rd party marketplaces.
- Website and social media content management; social media strategy and management of editorial contents; customer journey optimization; promoted campaigns and sponsored posts creation, landing pages design, selection and control of Analytics KPIs.
- Oversee production and implementation of the social media calendar content and real time marketing opportunities
- Proactively manage time, calendar and deadlines

Purpose of the job:
- Define and oversee the execution of marketing plans and completion of deadlines, budgets, operations - Implement the corporate communication strategy at WW level to support the brand’s reputation
- Drive the Brand’s innovative message in the media through integrated communications around key global initiatives, PR, events and media relations
- Coordinate and manage external corporate communication, digital and event production agencies
- Identify marketing opportunities by monitoring engagement, return on marketing investment, and insights from social listening tools; “go to market” insight and implementation
- Direct brand management, PR, media relations, digital engagement, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing in Italy and in all the countries.
- Define visual merchandising and Retail Marketing Materials for the international retail network.
- Create communication plans and maximize brand and product exposure, using Events, Field activation, community engagement, Influencer, Digital PR.
- Manage the global advertising budget trough shooting, adv campaign, communication materials – look book, visual merchandising materials, e-commerce and website contents.
- Ecommerce launch: shooting management including postproduction, quality checks and updating the shooting calendar; catalog and master data creation inserting detailed product descriptions with correct translations in various languages; upload editorial contents, create a social media calendar to support, manage newsletter and KPI reports; be the point of contact for sales, IT, logistics and customer service
- Sell-in and Sell-out Analysis

Purpose of the job:
- Manage corporate marketing and communications functions, overseeing budget from 100k to a $1.5M and 4 to 8-member team.
- Direct brand management, PR, media relations, digital engagement, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
- Top clients management (Nike Italy, Pasta Garofalo, H&M, COIN Group)
- Strategic Planner and Event Supervisor
- Project Management, Budgeting & Controlling, Staff Supervisor
- Ability to research upcoming talent
- Work closely with fellow creatives to ensure high standards of visual contents, brand consistency and customer experience
Main projects and clients: Nike Italy, Virgin Active, H&M, COIN Group, Pasta Garofalo, Niko Romito, Finagricola, Cotarella.

Master in Marketing e Management Creativo

Laurea quinquennale vecchio ordinamento in Scienze della Comunicazione