Marketing manager

-	Development and implementation of the brand messaging, campaigns and marketing materials.
-	Execution of new products launches on a global level.
-	Market trends and innovations research on a global basis.
-	Evaluation of the pricing positioning and profitability. Management of campaign budgets.
-	Coordination of the packaging designs, including shape, size, colours, fonts and imagery. 
-	Cooperation with artists, copywriters, media buyers and printers for building up the brand identity.
-	Definition and implementation of qualitative and quantitative market researches.
-	Production of TV adverts, press advertisements, social network campaigns, exhibition stands.
-	Analysis of product distribution and consumer reactions through focus groups.
-	Planning of social media actions and campaigns through selected opinion leaders.
-	Sell-in and sell-out data analysis, planning of quantitative and qualitative market researches.
-	Support of the Trade Marketing department for the development of POP tools.

-	Senior Product Marketing management of home ornamental products.
-	Sell-in/sell-out data analysis, qualitative researches based on focus groups, store fields, interviews.
-	Planning of new products, submission of briefs to R&D teams, development coordination.
-	Economic management: planning and control of products price, margin, budget and forecast.
-	Project Manager for marketing activities, promotions and brand development for all markets.
-	Media planning and advertising campaigns. ATL & BTL launch and communication strategies.
-	Support of the Trade Marketing in planning in-store events, POP tools and fidelity programmes.
-	Support of the Sourcing Department for the expansion of the suppliers’ library.
-	Strong co-operation with the Purchasing Department for buying items from the EU and the Far East.
-	Strategic support to the Chinese branch through market researches and trade marketing activities.

-	Product Marketing management of educational toys, such as gaming laptops, plush, video games.
-	Ideation of product through creative briefs, development coordination, competitive analysis, 
-	Sell-in and sell-out data analysis, sales curve simulation, qualitative/quantitative market researches.
-	Economic Levers management: industrial costs, stock, distribution discount, media, moulds.
-	International and National license negotiation with Disney, Marvel, Warner Bros, Mediaset, Bandai.
-	Coordination of internal resources and external teams and agencies. 
-	Control of technical and quality standards as well as delivery times.
-	Support of the sourcing activities in the Far-East.

-	Planning and budget management of the Italian localization of assigned projects. 
-	Direct translation of contents from English to Italian, supervision of language quality.
-	Production and update of the contents featured in the Italian Square Enix website.
-	Instruction booklets and packaging content/layout review.

- Specialization in Marketing and Mass Communications. 
- 110/110 with honours.
- Included 9 months at Linnaeus University of Social Sciences in Vaxjo, Sweden.

A comprehensive analysis of the strategies and the resources behind an optimal channel marketing.