Marketing manager

Directly reporting to the Co-Founder. Managing a team of 2 resources and external agencies.
My main responsibility is to foster engagement with the brand, coordinating marketing and communication plans to generate a positive impact both on the sales and the awareness sides.
Here below a list of recurrent activities:
- Marketing and communication annual plan management (budget per channel, category and product line)
- Identifying and development of omni-channel marketing tactics (direct e-mail, newsletter, social media, landing
pages, advertising, blog and content marketing, press releases, etc.) - Brand architetture design and creative thinking
- Lead generation
- Communication of brand value, new solutions and brand partnership - Manage customer and prospect (re)contact strategies
- Sales team engagement
- Go To Market strategy designing and implementation for new product/service lines - Organization and participation in events and webinars
- Monthly competitor analysis and benchmarking

Directly reporting to the Managing Director. Managing a team of 3 resources.
My main responsibility was to find new potential customers and to “develop” business basically presenting the agency and the value for the specific target.
Here below a detailed list of recurrent activities:
- Screening of new potential Customers from selected lists, analyzing their marketing digital assets (website, social) - Ad-hoc presentation realizations and speech in front of the new contacts
- Customer relationship management, from the scouting and very first contact up to the conversion
- Marketing strategy definitions with the creative department (art director, graphic designers, copywriter, illustrators) - Support for the marketing projects of the Key Accounts and Major Accounts

Directly reporting to the Marketing Director. Managing a Team of 4 resources and external agencies.
My main responsibility was to “ferry” the marketing department of the company in a period of change, redesigning business models and communications guidelines in order to approach both the luxury market and digital channels.
Here below a list of recurrent activities:
- Redesign of a new marketing identity, in order to change the awareness and increase the revenues
- Planning, realization and launch of an innovative Internet Website for the 50th anniversary
- Copywriting, Image scouting and content curation
- Annual marketing budget management both for ATL and BTL activities
- Planning and execution of physical and digital events (fairs and events, round tables, webinars)

Directly reporting to the Channel Marketing Manager. Inserted in a Team of 5 Senior Specialists.
My main responsibility was to analyze and constantly monitor the pipeline of the company, benchmarking trends with the other players (competitors and other countries), highlighting results and insight with concise presentations.
Here below a list of recurrent activities:
- Analysis of the commercial performances of the Italian Country
- Exporting data from the CRM (Siebel) and processing with Excel
- Presentations to the Team and to the Manager to highlight the insights related to the channel marketing
- Alignments with the EMEA headquarter (London) in order to receive guidelines and share local benchmarks

Directly reporting to the Head of Sales. Inserted in a Team of 5 international Sales Specialist.
My main responsibility was to support the team in all the b2b commercial activities, with a focus on a specific campaign dedicated to EXPO 2015.

- Management of the marketing campaign reserved for Ambassador delegations during EXPO in Milan - Management of the Key Account Portfolio in the B2B segment (agencies, companies, tour operators) - Research, qualification and management of new business opportunities
- Detailed analysis of the performances, in comparison with competitors and/or previous years
- Market trend analysis and Industry research
- Management of the Requests for Proposal deriving from the partnership with Marriott International, Inc. - Meeting, Incentive, Conference and Events (M.I.C.E.) revenue management

I contributed to an innovation and optimization process that involved several departments of the Group:
from the marketing department to logistics, including especially the IT department.
Indeed, I supported the team in the development of an ad-hoc software for the best tracking of the product flows rende- red by the Trade channel (previous collections or non perfect products) in conjunction with the movement of
the logistics platform, for a better tracking and processing of the data.

BrandManagement,  Marketing and Communication