Marketing specialist

My initial challenge in this startup backed by YCombinator was to understand the needs of the company, define the brand strategy at the regional level with its respective implementation, considering the commercial objectives of each country: Argentina, Chile, Mexico and Uruguay. I coordinated the complete rebranding of the brand, achieving a new image and identity, in addition to defining the structure
of the area. I currently direct the Brand & Design area with whom we carry out the rebranding of an M&A in our new market Colombia and the launch of operations in Peru.
• Define the brand's target audience and identify the correct "tone of voice" to align communication messages across all channels and to different stakeholders.
• Manage the launch in new markets.
• Manage participation in industry events and PR.

Implement the marketing plan, aligned with the OKRs of the company to grow the business.
• Translate customer needs into product features.
• Coordination of internal and external teams.
• Develop new social media marketing strategies to generate brand awareness.
• Support in the organization of sales events, dealing with suppliers and management of logistics and organization details.
• CRM and automation: maintain an organized database and plan workflows and campaigns.
• Provide data-driven insights to inform future budgeting and forecasting decisions.
• Generate reports of results of generated actions.

Development of social media strategies.
• Create content presentations, reports and business proposals.
• Generate multimedia content for social networks.
• Design brand manual and institutional stationery.
• Data analysis and metric reports for clients.
• Programming, implementation and monitoring of content.
• Market research and analysis (trends, skills, etc.).
• Execution of interaction strategies to increase the participation of the platforms.
Clients: You can see my works on Behance behance.net/valentinacinat

• Stock control.
• Personalized customer service.
• Product sales and management.
• Cash collection and closing.
• Positioning of the product in the store.
• Maintenance and order of the store.

Diploma designed by brand experts from leading companies, with the aim of developing the knowledge and skills of the Brand Manager or those responsible for brand and product management, so that they can function successfully in a highly dynamic environment, permeated by technology. and disruptive changes in the consumer and the environment in which they must lead.

I acquired more in-depth knowledge in digital marketing and social media to develop skills related to the design and implementation of strategies. To take a quality leap in a changing and competitive environment but with unlimited possibilities. Viewing subjects such as: trends in technology and internet business, analytics and data science, consumer experience, among others.

Conception, design and production of communication pieces, in different scales and supports.
Training to act as a consultant or advisor to organizations and institutions, regarding their visual communication.

a) Carry out the study, design, development and supervision of the aesthetic and significant aspects of the cultural universe of the society of production in any of its modalities, utensils, instruments and artifacts; industrial products, technical objects, machines and equipment, interpreting the principles of necessity, functionality, structural resistance, technology, market and production.
b) Determine the ergonomic and anthropometric conditions linked to the previous item.
c) Carry out arbitrations and expert opinions regarding industrial design and model laws, appraisals, budgets and any other professional task emerging from the activities described in items a) and b).
d) Advise in relation to development or consultancy, in all those activities that are not their specialty, affect the relationships of use, shape and color of industrial products.
e) Participate in the creation of norms and patterns of use of products or product systems.