Pr specialist

Reporting directly to the PR&Comm Manager of KE team, I support the daily press office activities such as press review, using the monitoring software DMR, and manage samples movement and logistic shipments with FGPS and UPS. Then I support the PR specialist in managing the press editorial request in Italy and Spain and dealing with stylist and editors for sending them the PR materials, supporting the samples orders and deliveries management. Moreover, I prepare weekly and monthly press reporting, regarding our main editorial results, social media coverage & influencer seeding and brand PR activities, providing also support in managing administration and secreteriat activities, helping in press day organization, and managing the visual merchandising of our Showroom PR.

Learning the principles of fashion marketing and communication, elaborating strategic plans for projects with real fashion companies such as Adidas and Moncler, identifying critically future market trends and keeping up with the present. I particularly enjoyed courses as Fashion Communication and PR, Digital Media and Omnichannel, and Brand Management, developing also skills in Photoshop, Indesign, Excel and specific digital tools such as Google Trends and Analytics, and attending relevant events in Milan, such as Milano Marketing Festival and MFW, joining the changing fashion field.