Seo specialist; marketing manager;
Cri*** ***** (XX Anni)
Marketing Coordinator and Admission Officer a European School of Economics
Università di Roma La Sapienza
Roma,
Lazio
|
Esperienza
Marketing Coordinator and Admission Officer
European School of Economics
feb 2020
-
mar 2020
Social Media Management, Recruitment of International Students and business development. - Social media management (Instagram, LinkedIn, Facebook); - Development of promotional material and web pages; - Promotion of the school and the courses during orientation sessions, open days, conferences and educational fairs; - Recruit Home/EU and International students; - Relationship management with overseas representatives (agents).
ISIC Sales and Marketing Manager
Student Card Services Srl
set 2015
-
dic 2019
Marketing Management, Digital Strategist, Content Creator, Business development and client/partner’s management - Website and content management; - Copywriting and editing with SEO optimization; - Social Media management and social media calendar management; - Email campaigns management; - Blog management; - Content strategy and content creator; - Creation and management of the Brand Ambassador program and of the Influencer program; - Adv management online and offline; - Online and Offline marketing campaigns management; - Online shop and orders management; - Monthly Sales Report – KPI Monitoring; - Participation to conferences and fairs; - Daily usage of the professional software: Canva, Later, Mautic, Silverstripe, Silverpop, SeoZoom, Facebook Ads, Mailchimp, SendInBlue. - Customers and Partners management; - Scouting of new partners (from Negotiation to Agreement and Client Relationship Management).
Addetto di scalo
ADR spa
mag 2015
-
ago 2015
Customers management. - Customers relationship management; - Problem Solving and Management of airport dynamics. - Knowledge e daily usage of the professional CRM software AMIS.
Sales Account
BRT S.p.a
ott 2014
-
dic 2014
New business development and customer’s management. - Develop and Implement customer’s portfolio; - Clients Relationship Management; - Knowledge and daily usage of the professional CRM software AS400
Media Buying Senior Specialist
Neomobile Spa
mar 2009
-
ago 2014
Advertising trader; - Online and mobile customers acquisition; - Market scouting, advertising purchasing, contract preparation and supplier relationship management; - External partner’s technical integration management; - Responsible to sell advertising between Neomobile countries; - Weekly and monthly analysis focused on campaign performances and KPIs improvement; - Creative and copywriting optimization; - Content Strategy; - Member of cross functional team for Central America Strategy development
Senior Product and KPI Specialist
Neomobile Spa
mar 2009
-
mar 2014
Team leader and responsible for White Label Services’ Product Management (Europe, LatAm, India and Brazil): - Scouting of new product partners (pre-sales activities); - Negotiation and Agreement management (sales activities); - Partners Relationship Management (post-sales activities); - Product development; - UI/UX testing and improvement; - KPI monitoring: Weekly and Monthly Data Analysis for all Neomobile services using statistic tools like MixPanel, Google Analytics and KissMetrics. - People management.
Content and Product Specialist
Neomobile spa
mar 2009
-
ago 2014
Content and Product Management for Mobile Value-Added Services in Direct to Consumer operations (Brazil, Europe, India, and LatAm): - Scouting of new product partners; - Management of mobile sites (from creation to content management); - Country Market Analysis and product targeting; - Mobile product development from creation to launch; - UI/UX testing and improvement; - Content editing; - Weekly and monthly data analysis.
Formazione
MSc in Statistic Science
Università di Roma La Sapienza
feb 2006
-
ott 2008
Bachelor Degree in Communication, marketing and public relations”
Università La Sapienza
ott 2002
-
feb 2006
Lingue
English - Excellent
Portuguese - good
French - good
Italian - native/mother tongue
Informazioni addizionali
COMPUTER SKILLS
- Excellent Knowledge of professional social media tools: Mautic, Later and Canva, Facebook Ads - Excellent knowledge of professional software as: Wordpress, FullFabric, Silverstripe, Silverpop, MixPanel, Google Analytics, Google Search Console, SeoZoom, KissMetrics, Hitpath, AdWords, GTMetrix.com - Excellent knowledge of Word, Excel, Access, Power Point, Internet and Outlook (European Computer Driving License) - Good Knowledge of professional social media tools as: Ahrefts.com, Moz.com, Ubersuggest, Dash Hudson - Good Knowledge of professional software as: AS400, SPSS, Adamsoft - Good Knowledge of: Photoshop and Lightroom
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