Seo specialist; marketing manager;

Cri*** ***** (XX Anni)
Marketing Coordinator and Admission Officer a European School of Economics
Università di Roma La Sapienza
Roma,
Lazio
|
Esperienza
Marketing Coordinator and Admission Officer
European School of Economics
feb 2020 - mar 2020
Social Media Management, Recruitment of International Students and business development.
- Social media management (Instagram, LinkedIn, Facebook);
- Development of promotional material and web pages;
- Promotion of the school and the courses during orientation sessions, open days, conferences and educational fairs;
- Recruit Home/EU and International students;
- Relationship management with overseas representatives (agents).
ISIC Sales and Marketing Manager
Student Card Services Srl
set 2015 - dic 2019
Marketing Management, Digital Strategist, Content Creator, Business development and client/partner’s management
- Website and content management;
- Copywriting and editing with SEO optimization;
- Social Media management and social media calendar management;
- Email campaigns management;
- Blog management;
- Content strategy and content creator;
- Creation and management of the Brand Ambassador program and of the Influencer program;
- Adv management online and offline;
- Online and Offline marketing campaigns management;
- Online shop and orders management;
- Monthly Sales Report – KPI Monitoring;
- Participation to conferences and fairs;
- Daily usage of the professional software: Canva, Later, Mautic, Silverstripe, Silverpop, SeoZoom, Facebook Ads, Mailchimp, SendInBlue.
- Customers and Partners management;
- Scouting of new partners (from Negotiation to Agreement and Client Relationship Management).
Addetto di scalo
ADR spa
mag 2015 - ago 2015
Customers management.
- Customers relationship management;
- Problem Solving and Management of airport dynamics.
- Knowledge e daily usage of the professional CRM software AMIS.
Sales Account
BRT S.p.a
ott 2014 - dic 2014
New business development and customer’s management.
- Develop and Implement customer’s portfolio;
- Clients Relationship Management;
- Knowledge and daily usage of the professional CRM software AS400
Media Buying Senior Specialist
Neomobile Spa
mar 2009 - ago 2014
Advertising trader;
- Online and mobile customers acquisition;
- Market scouting, advertising purchasing, contract preparation and supplier relationship management;
- External partner’s technical integration management;
- Responsible to sell advertising between Neomobile countries;
- Weekly and monthly analysis focused on campaign performances and KPIs improvement;
- Creative and copywriting optimization;
- Content Strategy;
- Member of cross functional team for Central America Strategy development
Senior Product and KPI Specialist
Neomobile Spa
mar 2009 - mar 2014
Team leader and responsible for White Label Services’ Product Management (Europe, LatAm, India and Brazil):
- Scouting of new product partners (pre-sales activities);
- Negotiation and Agreement management (sales activities);
- Partners Relationship Management (post-sales activities);
- Product development;
- UI/UX testing and improvement;
- KPI monitoring: Weekly and Monthly Data Analysis for all Neomobile services using statistic tools like MixPanel, Google Analytics and KissMetrics.
- People management.
Content and Product Specialist
Neomobile spa
mar 2009 - ago 2014
Content and Product Management for Mobile Value-Added Services in Direct to Consumer operations (Brazil, Europe, India, and LatAm):
- Scouting of new product partners;
- Management of mobile sites (from creation to content management);
- Country Market Analysis and product targeting;
- Mobile product development from creation to launch;
- UI/UX testing and improvement;
- Content editing;
- Weekly and monthly data analysis.
Formazione
MSc in Statistic Science
Università di Roma La Sapienza
feb 2006 - ott 2008

          
          
Bachelor Degree in Communication, marketing and public relations”
Università La Sapienza
ott 2002 - feb 2006

          
        
Lingue
English - Excellent
Portuguese - good
French - good
Italian - native/mother tongue
Informazioni addizionali
COMPUTER SKILLS
- Excellent Knowledge of professional social media tools: Mautic, Later and Canva, Facebook Ads
- Excellent knowledge of professional software as: Wordpress, FullFabric, Silverstripe, Silverpop, MixPanel, Google Analytics, Google Search Console, SeoZoom, KissMetrics, Hitpath, AdWords, GTMetrix.com
- Excellent knowledge of Word, Excel, Access, Power Point, Internet and Outlook (European Computer Driving License)
- Good Knowledge of professional social media tools as: Ahrefts.com, Moz.com, Ubersuggest, Dash Hudson
- Good Knowledge of professional software as: AS400, SPSS, Adamsoft
- Good Knowledge of: Photoshop and Lightroom