Visual merchandising

Created engaging visual materials for both online and offline promotional use, including on Instagram, Facebook, the e-comm website, and in the newsletters. The materials managed to maintain our existing accounts and also attracted overseas potential clients.

Redefined the visual identity/branding for the company. New branding was implemented across marketing channels, including presentations and event banners, and exhibition / showroom set up

Pygital Experience in-stroe display
“ Visual content for upcycling denim ” 
Developed a communication strategy for a launch of up-cycling denim collection, by bringing shop windows into the store and connecting interactive installations to social media.

Promoting Fashion E-tail
Redefined the brand image for its online platforms, including the website, Facebook, Instagram, and created materials for fashion editorials through photo-shooting and video-making.

“ When goods become a show ” 
Delivered a consistent message for a window display exhibition which was made up of 6 different spaces, and created a 360-degree immersive sensory experience.

- Following the guidelines and Setting up props for showing the strength of each lighting prouduct, in the meanwhile, showing customers how do those products can be installed in a perfect way.

- Creating visual material for presentation (Graphic Design)
- Developing concepts basing on trend research

- Visual Design
- Fashion Styling 
- Communication Strategy
- Concept Development
- Photography
- Storytelling
- Branding

- Product Design
- Matal Product Design
- Graphic Design
- Jewelry Design
- Sketching
- Photoshop
- Illustrator