Visual merchandising

- Collaborate with Image directions department, conceiving creative concepts for window displays,
special events, POP UP store, temporay and show room set-ups TOD’S WW.
- Window display implementation strategy in collaboration with merchandise and marketing departments in HQ.
- Develop visual merchandising displays, creating briefings and renderings for promote positive brand image
through effective focused golas.
- Reference for creative visual tools developing for all DOS and POP UP implementation projects, working closely
with the Interior Design central/local, Merchandising and Style department.
Guidelines
- Initiate conference calls with local VM.
- Creates guidelines to communicate layout principles, visual displays and use of POS both collateral and display.
- Provide ad-hoc VM guidelines for each new set up DOS and Wholesale.
- Review with regional VM team send feedback to HQ team after completion of each scheme.
Process
- Collaborate with Retail operation department on evaluate, negotiate and challenge all VM vendor
partnerships.
- Co-ordination production activities, quality check and feedback management working with VM Design, suppliers,
VM area/project coordinator, local-regional VM.
- Support strategic creative windows launches and planning coordinating, preparing with supplier and release to
local installer setup instruction.

- VM Area (14 stores; full price and outlet) activities Stores Opening, Windows Installations, In store display,
Showroom, ensuring they are commercially-focused and reactive to business needs.
- Implementation and execution of VM strategies and standards in relation to the guidelines from HQ.
- Working with both HQ and District Managers to provide reports and feedback on store performance/standards
Special events, store initiatives
-Collaborate with Fashion Creative Director, conceiving creative concepts for window displays, special events,
visual tools and show room set-ups.
- Control on creative visual aspects of special events, new store openings, and other store initiatives, liaising with
local architects and suppliers, implementing the concept design H&B EMEA.
- Collaborate to improve efficiency in terms of VM of all fixtures (maximizing display capacity, definition of best
layout per each product categories, developing dedicated fixtures for some products etc).
- Training and coaching store teams in all aspects of Visual Merchandising: seasonal guidelines. store layout and
fixture usage, and visual presentation.
Process
- Control, update, monitor and manage VM window budget (finance / HQ).
- KPI Commercial analysis of product performance reports to maximize sales opportunities
- Menaging guidelines to communicate layout principles, visual displays and use of POS.
- Plan and execute all window installation schedule.