CONSUMER ENGAGEMENT PLATFORM SENIOR SPECIALIST

Overview   As PepsiCo globally accelerates its digital journey, new roles, capabilities and special areas are emerging in Consumer Digitalisation agenda.
The importance of digital roles & their impacts on business are increasing year by year due to consumer behaviour shift through digital  and increasing digital media/digital platform consumption.
Leveraging digital capabilities, bringing digital innovative projects and ensuring digital creative excellence becomes much more important for FMCG companies to create effective & cost efficient consumer engagement models, to ensure sustainable future growth & competitiveness.
PURPOSE.
We propose the creation of a new implementational role to DEPLOY, CODIFY, SCALE, EXECUTE and TRACK Consumer Engagement Platform activation to enhance data quality and accelerate becoming more Human Centric for all campaigns in Europe.
This role will collaborate on.
Implementing 1P data collection pages Collaborating with the sector to build loyalty programs with our customers Co-creating media strategy based on our customers' behavior Tracking the effectiveness of B2C campaigns based on personalized offers.
Responsibilities This role is to develop, deploy, codify, scale, execute and Consumers Engagement strategies and campaigns, working closely with BU Marketing Teams, Media Agencies, Media Insights and Key Media Partners.
The objective is to.
Enhanced Customer Loyalty.
By developing and managing effective loyalty programs, the company can cultivate stronger relationships with customers, leading to increased loyalty, repeat purchases, and higher customer lifetime value.
Improved Customer Retention.
Loyalty programs incentivize customers to continue engaging with the brand, reducing churn rates and increasing retention rates, which are crucial for sustaining long-term business growth.
Increased Customer Engagement.
Loyalty programs provide opportunities to interact with customers on a regular basis, fostering deeper engagement and creating memorable experiences that enhance brand affinity and advocacy.
Data-Driven Insights.
Through the implementation of loyalty programs, the company can gather valuable customer data and insights, including preferences, behavior patterns, and purchasing habits, which can inform future marketing strategies and product development initiatives.
Competitive Advantage.
A well-executed loyalty program can differentiate the company from competitors, attracting new customers and retaining existing ones by offering unique rewards, personalized experiences, and exclusive benefits.
Revenue Growth.
Effective loyalty programs drive incremental sales and revenue growth by encouraging customers to spend more, purchase more frequently, and participate in upsell and cross-sell opportunities.
Qualifications This role is to develop, deploy, codify, scale, execute and Consumers Engagement strategies and campaigns, working closely with BU Marketing Teams, Media Agencies, Media Insights and Key Media Partners.
The objective is to.
Enhanced Customer Loyalty.
By developing and managing effective loyalty programs, the company can cultivate stronger relationships with customers, leading to increased loyalty, repeat purchases, and higher customer lifetime value.
Improved Customer Retention.
Loyalty programs incentivize customers to continue engaging with the brand, reducing churn rates and increasing retention rates, which are crucial for sustaining long-term business growth.
Increased Customer Engagement.
Loyalty programs provide opportunities to interact with customers on a regular basis, fostering deeper engagement and creating memorable experiences that enhance brand affinity and advocacy.
Data-Driven Insights.
Through the implementation of loyalty programs, the company can gather valuable customer data and insights, including preferences, behavior patterns, and purchasing habits, which can inform future marketing strategies and product development initiatives.
Competitive Advantage.
A well-executed loyalty program can differentiate the company from competitors, attracting new customers and retaining existing ones by offering unique rewards, personalized experiences, and exclusive benefits.
Revenue Growth.
Effective loyalty programs drive incremental sales and revenue growth by encouraging customers to spend more, purchase more frequently, and participate in upsell and cross-sell opportunities.