DIGITAL & MULTICHANNEL SPECIALIST - INTERNATIONAL

At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all.
Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
A Day in the Life Medtronic Neuromodulation is seeking a skilled and hands-on Principal Multichannel & Digital Marketing Specialist to bring global strategy to life through high-impact regional execution across both digital and offline channels.
Youll be part of the Global Digital & Multichannel Neuromodulation Team working at the intersection of global strategy and local execution.
The role is focused on campaign delivery CRM and MarTech enablement vendor coordination and performance optimization all tailored to meet the needs of regional and local markets.
You will be supported by a dedicated multidisciplinary team including experts in web and content creation and strategy marketing automation organic and paid social media performance marketing analytics and program management.
Success in this role requires strong collaboration and leadership skills to leverage this ecosystem and orchestrate effective campaign execution across touchpoints.
This is an execution-focused enablement-heavy role requiring close partnership with global and regional marketing teams marketing communications sales and external partners to ensure high-impact compliant and customer-centric campaign activation.
Responsibilities may include the following and other duties may be assigned.
Regional Campaign Activation & Project Management.
Localize and deploy global campaign frameworks playbooks toolkits and templates to support regional execution and Go-To-Market alignment.
Coordinate regional vendor partners (e.
.
digital agencies media buyers print/event providers) to activate campaigns across paid CRM offline and owned channels.
Manage campaign timelines priorities and deliverables across regions ensuring seamless multichannel execution with clarity on stakeholder roles (lead capture HCP engagement follow-up etc.).
Collaborate cross-functionally to manage integrated customer pathways across digital and offline tactics.
CRM Automation & MarTech Enablement.
Drive adoption and correct use of CRM and Marketing Automation tools to support demand generation lead nurturing and performance analytics.
Build deploy and monitor nurture flows and CRM workflows with SME that align with the customer journey and regional objectives.
Ensure tagging tracking and attribution in collaboration with analytics and ops teams to ensure full visibility across all touchpoints.
Team Collaboration & Multidisciplinary Leverage.
Operate as part of the Global Digital & Multichannel Neuromodulation Team collaborating closely with global colleagues and OUS-dedicated experts across.
Web and content experience Organic and paid social media CRM and marketing automation Program and vendor management Performance marketing and analytics Leverage the capabilities of this multidisciplinary team to support execution troubleshoot roadblocks and continuously improve campaign outcomes.
Act as a strategic integrator and project lead to connect the dots between regional needs and available resources.
Coaching Capability Building & Governance.
Provide hands-on coaching and enablement to regional/local teams on campaign setup channel usage tool adoption and workflows.
Help teams understand and apply global governance and operational best practices while ensuring flexibility for local customization.
Track usage of toolkits platforms and templates and contribute feedback to global for continuous improvement.
Insights Optimization & Feedback Loop.
Track synthesize and report campaign performance across regions together with SME.
Share local insights and performance learnings back to the global team to improve campaign frameworks targeting content and media mix.
Monitor regional execution against KPIs (e.
.
nurture flows MarTech adoption omnichannel activation) and help drive continuous optimization.
Required Knowledge and Experience.
Bachelors degree in marketing communications business or related field.
Minimum 7 years of relevant experience or advanced degree with a minimum of 5 years of experience.
58 years of experience managing integrated campaigns across multiple channels including digital CRM and offline (e.
.
events print).
Proven experience managing campaigns in platforms such as Google Ads LinkedIn YouTube Facebook Ads and CRM/automation platforms.
Strong understanding of lead management processes campaign analytics and performance dashboards.
Experience enabling MarTech adoption and executing nurture workflows through automation tools.
Familiarity with healthcare or regulated industries and matrixed global environments.
Fluency in interpreting paid media metrics and using analytics tools like Google Analytics Adobe Analytics or similar.
Strong communication stakeholder and project management skills.
Experience working in a regional or global marketing role supporting local markets.
Global or regional marketing experience in a matrixed organization is a plus.
Healthcare or regulated industry experience is preferred.
Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
Benefits & Compensation Medtronic offers a competitive Salary and flexible Benefits Package A commitment to our employees lives at the core of our values.
We recognize their contributions.
They share in the success they help to create.
We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
About Medtronic We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people.
From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves.
We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here Required Experience.
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