DIRECTOR, INTEGRATED MARKETING

Por qué te necesitamos? Reporting to the VP of Corporate Marketing, the Director, Integrated Marketing is responsible for working collaboratively to build and execute integrated marketing plans and an overall customer experience that achieves top-line and bottom-line growth objectives along with market share, brand awareness and target segment penetration.
The Director will oversee a team with responsibility for executing across CertainTeed centralized channels—including digital, social media, email, PR, and traditional—in service of product and brand marketing, inclusive of all CertainTeed BUs, CertainTeed brand, and Strategic Business Development acquisitions and growth businesses.
The Director, Integrated Marketing also oversees creative production, managing and leading creative production via writing, graphic design, multimedia, and video production to high standards of creative output and efficiency.
The ideal candidate will be a collaborative marketing leader that possesses the attributes of a great storyteller, strong performance marketer, and talented creative combined with a strong drive for results and passion for client service.
¿Este trabajo es para ti? Oversee all integrated marketing planning and execution, deploying successful campaigns and always-on marketing for BUs, CertainTeed brand priorities, and SBD growth businesses.
Build and deploy a plan for continuous testing and organic optimization of all marketing activities across all channels, inclusive of email, automation, paid search, display, SEO, PR, traditional and trade media, and web.
Oversee overarching media mix across online and offline channels, recommending and deploying ideal mix to achieve business objectives, and measuring and tracking performance.
Oversee performance marketing, with expertise in design and deployment of strategic plans across performance marketing channels.
Partner closely with BUs and SBD marketing to build strategic marketing plans, and harmonizes and creates shared models, timing, and efficiencies across all plans.
Responsible for ensuring all integrated marketing supports brand priorities, and reinforces leadership in sustainability, service, solutions, and systems.
Have direct oversight over creative production of written, graphic design, video and multimedia, delivering highly creative and effective creative with paramount attention to efficient and timely SLAs.
Hold ultimate responsibility and accountability for visual identity maintenance and application, messaging development and multi-channel distribution.
Develop a framework for measurement of integrated marketing that translates to marketing effectiveness and business objectives, and continually communicates effectiveness via regular reporting and dashboards.
Oversee content strategy and production, ensuring a robust and flexible content strategy that supports brand and product priorities, and positions CertainTeed as the leader in sustainability, service, solutions, and systems.
Cultivate and manage key creative agency partners, as needed, to augment internal resources.
Ensures agency work is used only as necessary and with efficiency, looking to internal team first for delivery of creative and campaign work.
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