GENERAL MANAGER - W FLORENCE

Job Number Job Category Property Leadership Location The Westin Excelsior Florence, Piazza Ognissanti 3, Florence, Italy, Italy VIEW ON MAP Schedule Full-Time Located Remotely? N Relocation? N Position Type Management ABOUT THE BRAND W Hotels’ mission is to Ignite Curiosity, Expand Worlds.
We are a place to experience life.
We’re here to open doors and open minds.
With us, there’s always more.
We dare to deliver a different kind of luxury.
One that revels in bold ideas and indulges in the unexpected.
We believe luxury is the freedom to be yourself and explore desires.
whatever, whenever.
Let go, let loose - that’s half the fun.
ABOUT THE PROPERTY Florence’s old Grand Hotel Majestic will be transformed into the Tuscan city’s newly opening W Florence.
After its debut in Rome last December, with the W Rome-Marriott just off central Via Veneto, Marriott’s luxury lifestyle brand Marriott is preparing for its arrival in Florence in .
Located steps from Florence’s world-renowned art, thriving dining scene and celebrated shopping destination Via de’Tornabuoni, W Florence is well-situated to offer guests the very best of the city at their doorstep.
The hotel will feature 120 guestrooms, including 20 suites.
The Extreme WOW Suite, W’s take on the Presidential Suite, will offer a large living space and private terrace with stunning views across the Duomo and the Santa Maria Novella church.
Adding rare and much-sought-after inside and outside living spaces, the ground floor, which will house the W Lounge and Living Room, will seamlessly blend around a central partially covered courtyard.
ABOUT THE POSITION The ideal candidate for this position will have 1 – 3 years previous luxury GM experience, with prior experience of the W brand preferred.
Evidence of strong operational execution, high guest and talent engagement, hands on leadership and driving performance within a competitive market will be key.
Fluent Italian is a must and eligible to work in the EU.
JOB SPECIFIC TASKS Business Strategy Development Stays current with industry trends and monitors strengths and weakness of competition; explores new business opportunities; develops business plans designed to maximize property customer satisfaction, profitability, and market share; ensures property business plans are aligned with the hotel’s business strategies; translates Marriott global strategic plan into one that can be executed on property.
Business Strategy Execution Executes business plans designed to maximize property customer satisfaction, profitability, and market share; ensures that property business plans and employees are aligned with business strategies; holds property leadership team accountable for successful delivery of business plans; experiments with new ideas and takes calculated risks to improve guest satisfaction and profitability; evaluates the success of property business strategies to inform future business plan enhancements; continually ensures business plans and actions have a positive impact on property performance.
Sales and Marketing Works closely with Sales and Marketing team to develop revenue generating strategies for property; identifies new business leads, develops tailored sales approach, and actively pursues leads with Sales and Marketing team; validates that sales and marketing strategy is aligned with brand strategy and is effectively executed against established goals; verifies that property leaders understand and leverage Marriott demand engines to full potential; augments guest preference for property through booking ease and quality interactions with sales force.
Talent Management and Organizational Capability Creates a cohesive and high-performance Executive Committee that continuously strives for positive results and improvement; coaches Executive Committee by providing specific feedback and holds them accountable for performance; creates learning and development opportunities for employees; creates and effectively executes development plans for both direct reports based on their individual strengths, development needs, and career aspirations; ensures all managers are doing the same for their direct reports; identifies resource needs to strengthen property team; creates succession plans for future job openings; actively supports the staffing process; ensures effective work processes, systems and teamwork are in place to maximize individual and overall property performance.
Business Information Analysis Reviews business related data such as market share, financial performance, inventory, employee engagement, and customer satisfaction; analyzes business information to proactively address changing market conditions, ensure property operates within budgetary guidelines, and achieves profit margin goals; uses business information to identify indicators of product and service successes and opportunities for improvement; integrates business information into business plans.
Employee and Labor Relations  Verifies that all employees are treated fairly, and with respect; builds rapport with employees by fostering an environment of open communication and spending time with employees on the frontlines; makes self-available to employees (“open door policy”); verifies that pay and benefits are appropriate for labor market; celebrates the success of employees in a public way; works with Human Resources to maximize employee engagement and monitor local labor environment to address issues as needed.
Revenue Management Works with Revenue Management team to develop effective pricing strategies, balancing seasonality, economy, customer segments, property objectives and customer satisfaction; established revenue strategy that supports the hotel’s positioning in local market; ensures demand forecasting and sound revenue practices are in place to maximize yield; identifies ways to grow occupancy, RevPAR, and market share by researching and staying aware of competitor strategies; controls labor and capital expenses.
Owner Relations Builds strong rapport with property owners through proactive and on-going communication; keeps owner informed of brand initiatives and guest experiences; provides owners with in-depth analysis of property performance, incorporating guest, financial and employee business data; manages an effective balance between owner interests and W brand interests and develops solutions that create value for both; develops and effectively promotes ideas for improving property service and profitability to ownership.
Customer and Public Relations Management Interacts with guests and other customers on a frequent basis to obtain feedback about their experiences on property; utilizes guest/customer feedback to recognize outstanding employee service performance and improve service delivery; emphasizes and holds leadership team accountable for addressing service failures or potential service failures, and for developing innovative ways to exceed guest expectations; establishes presence in the market by actively promoting an exemplary property/brand image, involving oneself in the local community, and by developing strategic alliances with local officials, businesses, and customers; anticipates needs of large groups or high profile guests in order to deliver flawless service; verifies that products, services, and events attain the appropriate publicity (“PR buzz”).
Company/Brand Policy, Procedures, and Standards Compliance Verifies property compliance with legal, safety, operations, labor, and W brand product and service standards; conducts both routine and short-notice quality assurance audits with specific departments; holds employees accountable for performing audits on a regular basis; conducts detailed walk-throughs to ensure building, public areas, kitchen, and grounds are well-maintained, safe, and meet or exceed guest expectations; validates that employees are appropriately trained and performing to standard.
Marriott International is an equal opportunity employer.
We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.
We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves.
To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand’s unique programming to life.
We want our associates to embrace their own well-being practices both on and off property.
You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous.
Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​team, and  become  the best version of you.