HEAD OF CRM - - IT | FASHION&LUXURY
Descrizione dell'offerta di lavoro
HEAD of CRM Reporting directly to the Chief Customer Officer, the figure will own the customer retention strategy and will be responsible for delighting customers, driving engagement, conversion, and revenue growth.
Main Responsibilities.
Develop and implement a comprehensive CRM strategy aligned with organizational goals and customer-centric values; Collaborate with senior leadership to align CRM initiatives with overall business objectives; Design, implement, and oversee a new customer loyalty program to drive customer retention and satisfaction; Analyze customer data to identify opportunities for personalized engagement and targeted promotions within loyalty programs; Monitor and evaluate the performance of loyalty initiatives, providing insights and recommendations for continuous improvement; Utilize data analytics and segmentation strategies to personalize customer experiences and drive engagement; Analyze customer behavior and feedback to identify opportunities for improvement and innovation; Lead the development and execution of marketing campaigns to drive customer engagement, conversions, and brand loyalty, working closely with the CRM specialist and with the rest of the Customer team; Develop and maintain key performance indicators to measure the effectiveness of CRM initiatives; Conduct A/B testing and analyse key performance metrics to optimize campaign effectiveness and customer engagement; Oversee the optimization and utilization of Salesforce, maximizing its potential to drive business growth; Ensure seamless integration of CRM systems with other business applications and platforms; Stay abreast of industry trends and emerging technologies to continually improve CRM Capabilities; Develop and nurture one direct report, providing guidance, mentorship, and fostering a collaborative work environment; Provide strategic input on how CRM strategies can support and enhance other business functions; Foster a culture of customer-centricity throughout the organization.
Main Prerequisites.
Bachelor degree in Business, Marketing, or a related field.
Master degree is a plus; 6+ years of experience in senior-level CRM roles; Strong analytical and critical thinking skills; Strong Salesforce platform expertise; In-depth knowledge of CRM data analytics and customer segmentation strategies; Strong business and commercial acumen; Detail-oriented with project management attitude; Passion for food and the world of dining is a plus.
Workplace.
Milano or Castelvetro di Modena.
Travel for 20% of the time to Castelvetro di Modena
Dettagli dell'offerta
- Imprecisato
- Tutta l'Italia
- Imprecisato - Imprecisato
- 03/05/2024
- 01/08/2024
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