HEAD OF E-COMMERCE
Descrizione dell'offerta di lavoro
Su misión será impulsar el crecimiento y la rentabilidad de los canales directos al consumidor, optimizando la experiencia del cliente, gestionando plataformas digitales y aprovechando insights basados en datos para alcanzar los objetivos de negocio.
Principales funciones.
Diseñar e implementar la hoja de ruta del canal directo al consumidor, asegurando su evolución continua en función de las necesidades del negocio y de las tendencias del mercado.
Impulsar la expansión de los canales de venta directa al consumidor (e-commerce, marketplaces propios, apps, etc.), garantizando un crecimiento sostenible, incrementando cuota de mercado y rentabilidad.
Gestionar la cuenta de resultados del canal D2C, haciendo seguimiento continuo de indicadores clave como conversión, adquisición, fidelización y valor del cliente a largo plazo.
Diseñar e implementar iniciativas que mejoren la experiencia digital de marca, asegurando una experiencia de cliente fluida y coherente en todos los puntos de contacto digitales.
Liderar y desarrollar un equipo de profesionales del entorno digital y e-commerce, promoviendo una cultura basada en la innovación, la excelencia operativa y el enfoque en el cliente.
Aprovechar la analítica avanzada y herramientas de inteligencia de negocio para optimizar estrategias de pricing, gestión de inventario, campañas de marketing y segmentación de clientes, con una orientación clara a resultados.
Trabajar de forma transversal con equipos internos como Marketing, IT, Supply Chain, Atención al Cliente y Finanzas, así como con stakeholders externos, para potenciar las capacidades del canal D2C y enriquecer la propuesta de valor al cliente.
Mantenerse actualizado sobre tendencias del sector, nuevas tecnologías y comportamientos del consumidor digital, para incorporar mejoras continuas en la operativa, la experiencia del cliente y la oferta digital.
Requerimientos.
Experiencialiderando unidades D2C o de e-commerce a nivel estratégicocon track récord de éxito, así como en la gestión y liderazgo de equipos en entornos D2C, e-commerce, retail o marketing digital con un enfoque altamente comercial y orientado a objetivos.
Formación universitaria enAdministración de Empresas, Marketing o disciplinas afines.
Se valorará especialmente unMBA.
Sólida comprensión de estrategias omnicanal y optimización del customer journey.
Se valorará especialmente haber trabajado en negocios nativos digitales dentro de marcas fabricantes.
Dominio fluido del inglés (oral y escrito) y español nativo.
Dettagli dell'offerta
- Morgan Philips Executive Search
- Tutta l'Italia
- Imprecisato - Imprecisato
- Imprecisato
- 15000000€ - 15000000€
- 05/08/2025
- 09/01/2026
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