KERING EYEWEAR PR MANAGER

About us Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands.
We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments.
Luxury and Sport & Lifestyle.
Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.
Your opportunity We are currently seeking a PR Manager who will report to Global PR Director as part of our dynamic PR team in Milan.
How you will contribute Independently develop, strengthen and maintain relations with the Italian and international press for the markets managed directly by HQ (Italy, Iberia, North & East Europe), effectively coordinating the movement of PR samples, with the aim of increasing the visibility of brands and products on the main media channels; Manage and coordinate the EMEA PR agencies (UK, France, DACH, Middle East) of the Kering Eyewear network, ensuring periodic review of performance and contractual agreements with agencies on an annual basis Make use of editorial analysis carried out using the press monitoring software (DMR) to analyse the editorial performance of the Brands in the eyewear category in the managed markets; Organise and actively manage national and international press events (Press Days) in the markets under its responsibility, defining.
location, guest list, set-up, catering and logistics Build and maintain a solid and effective collaboration with marketing and sales managers of the subsidiaries, to coordinate PR activities and help maximise the visibility of our products in the markets; Proactively develop media partnerships and Influencer Marketing activities to support the brands' PR plans, coordinating external partners and creative content; Significantly increase relations with KOLs and VIPs of the markets managed by HQ, effectively coordinating seeding and product placement activities; Share with national and international press and PR agencies the seasonal press kits and news dedicated to the key stories of the season for each Brand, with particular attention to the launch of new collections, in order to communicate each release effectively and timely; Manage and supervise the PR sample order process (for HQ, PR agencies and Brands) ensuring product presence for the execution of PR activities; Coordinate your team in the management of all activities, making sure to give precise guidelines with respect to objectives and priorities; Manage the budget assigned to your markets, monitor the expenses of the agencies in your perimeter and manage in SAP all invoices related to the costs of PR activities in your perimeter; Who you are Degree in Marketing or Communication 2/5 years of PR experience An English and Italian fluent speaker, additional language is a plus With advanced expertise in Excel and Power Point, FGPS, DMR Proficiency in editorial and press monitoring software is a plus Extremely organized and details oriented with strong focus on results and respect of deadlines A strong team player, able to coordinate different stakeholder and build strong relationship Entrepreneurship autonomy and problem solving skills Why work with us This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow.
Talent development is a managerial principle at Kering and we are committed to fostering internal mobility.
Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
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