ONLINE CONTENT SPECIALIST_TEMPORARY

What you'll need to have • Broad knowledge of Marketing Communication in Retail • Broad knowledge of the Marketing creative & production process • Deep knowledge concerning the relation between content writing and SEO • Academic background in Communication, Marketing, Humanistic or Language & Literature studies • Deep knowledge of dynamic content creation • Broad knowledge of CRM and 1 to 1 content • Good knowledge of evaluating creative communication • Broad knowledge of marketing technology • Broad knowledge of media channels • Italian native speaker • Fluent in English, both written and spoken What you'll be doing day to day • Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels • Manage content localization process.
adjust global material for local adaptation in order to secure local relevance • Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content • UX writing focus.
management, creation, and optimization of user interface copy, microcopy, and content across websites, apps, and digital channels.
• Manage content design process in order to strategically create and organize content to meet customer needs.
• Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation • Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation) and digital performance functions to secure cross-functional alignment in the wider E-commerce team • Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital • Manage digital assets and publish locally relevant content on IKEA digital channels • Responsible for reviewing content assets, identify improvements, create pages and publish in digital channels to ensure quality and reflect IKEA tone of voice.
• Continuously work with and organize digital content assets based on received plans • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture) • Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA Our team is the voice of IKEA.
We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer.
We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication.
Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
WORKING WITH US HAS ITS REWARDS  Being part of the IKEA team has many benefits.
You’ll be part of an inclusive culture, driven by values and your growth will be guided by structured HR processes.
As part of the team you’ll have access to.
• Structured HR processes to support you in your growth (onboarding, training, coaching sessions, internal recruitment opportunities, etc) • Healthy and affordable food.
you will have access to a corporate canteen and will be able to enjoy a complete meal for just over 1€ • Employee discount.
15% on the purchase of IKEA products for personal use • IKEA Vouchers for the most important moments in your life (marriage, cohabitation, birth or adoption of a child) • Corporate discounts.
you’ll have access to portal dedicated to our co-workers to enjoy discounts for different activities such as travel, leisure, technology and more • Hybrid Work WE CARE FOR PEOPLE At IKEA we cultivate an inclusive work environment where everyone feels welcomed, accepted, respected, acknowledged for its uniqueness and where we work together in a supportive climate regardless age, gender, religion, sexual orientation, pregnancy and ability.