SENIOR MARKETING EXECUTIVE - LCCM/LCCA

Global University Systems is looking for a Senior Marketing Executive to help build the reputation and success of leading London music and arts degree schools LCCM & LCCA. LCCM is the highest ranked provider of contemporary music performance and music business degrees in the UK by student satisfaction (NSS 2019 - 2022). Sister school LCCA offers degrees from fashion, to business, to graphic design from its own Central London campus in Tower Hill. Senior Marketing Executive – LCCM/LCCA Permanent Tower Hill, London Competitive Salary Are you a multi-talented marketing professional who can connect with young people with passion for music, design, hospitality or fashion? Do you have a proven track record of successfully creating, implementing and monitoring marketing campaigns? We already have a reputation for attracting, nurturing and producing switched on, industry ready talent. LCCM graduates are musicians, songwriters and producers working with the likes of George Ezra, Dua Lipa & Jordan Rakei; artists in their own right like Tom Walker, Rhys Lewis and composer Nicholas Morris Rarity or rising executives at leading music companies like Warner Chappell, Universal Music and Live Nation. LCCA has a broad network of industry connections, such as Christian Louboutin, Calvin Klein Jeans and The Photographer’s Gallery. The Senior Marketing Executive will focus on creating, implementing, executing and analysing a fully integrated marketing strategy (focused heavily on online channels), developing social awareness within the market and adding value and input to all online activities to maximise results and achieve ROI. You will work closely with the sales and marketing team, ensuring targets are set and achieved and that the workload is prioritised effectively. Particular focus will be on lead generation targets, full control of the marketing budget, consumer journey and integration of all marketing activities alongside sales and the International Business Development Team. You will need to have a ‘hands on’ perspective, working with the schools and key stakeholders as well as the marketing/sales team, ensuring targets are set and achieved, and that work load is prioritised effectively. Particular focus is on lead generation targets, full control of marketing budget, consumer journey and integration of all marketing activities to meet student recruitment targets. The ideal candidate should be able to demonstrate excellent digital marketing skills by developing and executing marketing initiatives for the procedural areas of responsibility. The ability to work and deliver activities/projects within a defined timeline and aligned with SMT. To show management skills by leading external agencies, when appropriate, to efficiently manage events, press relationships, editorial requests, presentations, promotional materials, and online activities. LCCM & LCCA are part of the GUS group, which is an international network of higher-education institutions brought together by a shared passion for accessible, industry-relevant qualifications. Our institutional culture was built upon our history and values. Our shared values – student, focus, communication, collaboration, respect, competence, entrepreneurship, and integrity – are more than aspiration. We display and expect these beliefs and behaviours from our colleagues equally. What we offer our colleagues: ü A Hybrid working model – we encourage flexible working to aid productivity and a healthy work-life balance. ü My Rewards Hub – handpicked discounts and deals from a wide and ever-growing list of providers ü Employee Assistance Program (EAP) – a dedicated 24/7 access platform ü Training & Development opportunities on offer ü A great Refer-A-Friend (RAF) scheme in operation. ü Socials via ‘GOSH’: We love to celebrate events, our successes, recognise our colleagues for their contribution. Please note: Candidates must have the right to work in the UK. Only applicants shortlisted for interview will be contacted. It’s quick and easy to apply for a role at the GUS. Just click on the apply button above. All you’ll need is an up-to-date CV outlining your interest in the role and how you meet the role’s criteria. We acknowledge receipt of your resume for a position at The Language Gallery and sincerely appreciate your interest in our company. We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success. GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.