SOCIAL MEDIA & CONTENT SPECIALIST - INTERNATIONAL

At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all.
Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
A Day in the Life Medtronic Neuromodulation is looking for a creative and detail-oriented Social Media & Content Specialist to lead the strategy content development and execution of our organic and paid social media efforts.
This role manages the full content lifecyclefrom concept to postwith a focus on socially relevant storytelling that builds engagement elevates the brand and supports business goals.
The ideal candidate is hands-on collaborative and fluent in the platforms tools and tactics that drive high-performing social campaigns in a regulated environment.
Responsibilities may include the following and other duties may be assigned.
Develop and execute organic and paid social media strategies aligned with brand priorities and audience needs.
Lead content calendars and publishing schedules across LinkedIn Instagram and Facebook/Meta YouTube in partnership with cross-functional teams.
Create and publish socially relevant visually engaging content using formatting and design tools (e.
.
Canva Adobe Creative Suite).
Collaborate with internal and external partners to source write and adapt content for social platforms.
Lead the development training and execution of the Medtronic Voices Program.
Leverage AI tools for social listening audience segmentation content personalization and trend forecasting to enhance campaign performance.
Use generative AI to accelerate content creation and optimization across social platforms while ensuring brand alignment and compliance.
Partner with web team to integrate SXO principles into social content.
strategies ensuring discoverability and high-quality user experience.
Stay current on emerging AI tools algorithms and platform capabilities to ensure Medtronic remains at the forefront of digital innovation.
Promote employee healthcare provider and patient-generated content across channels to amplify authentic brand storytelling.
Manage day-to-day publishing and ensure consistent brand voice tone and compliance across platforms.
Coordinate content reviews with legal regulatory and marketing partners.
Collaborate with media and performance marketing teams to execute and optimize paid social campaigns.
Monitor and report on campaign performance providing insights and recommendations for improvement.
Oversee moderation of social channels triage comments and escalate issues when appropriate.
Maintain a professional brand-aligned presence in all interactions.
Train employees and sales teams on social media best practices and compliance guidelines to support brand ambassadorship.
Provide guidance and tools to encourage responsible effective platform use Ensure all content aligns with brand standards governance policies and compliance requirements.
Use tools such as Sprout Social LinkedIn Campaign Manager and Meta Business Suite to schedule monitor and analyze content performance.
Stay up to date on platform trends algorithm changes and emerging tools to drive relevance and innovation.
Required Knowledge and Experience.
Bachelors degree in communications marketing journalism or a related field 35 years of experience managing social media for a brand or agency Strong writing editing and visual storytelling skills (for examplevideos reels carousel posts).
Proficiency in social media platforms publishing tools and content creation software Experience working in a regulated industry or healthcare preferred Organized proactive and skilled at balancing strategic thinking with tactical execution Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
Benefits & Compensation Medtronic offers a competitive Salary and flexible Benefits Package A commitment to our employees lives at the core of our values.
We recognize their contributions.
They share in the success they help to create.
We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
About Medtronic We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people.
From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves.
We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here Required Experience.
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