Brand manager/senior brand manager

- Leading Infant and Preschool category, directing managing Fisher – Price brand
- Direct report to Marketing Manager 
- People manager

-Drive consistent brand activation strategies and plans, measuring them through sell-in and sell-out analysis
-Responsible for Pricing, Marketing Quotas (P&L, Margin, Forecasting) and Line Selection
-Manage traditional and digital communication media mix, focusing on both kids and parents
-A&P budget management
-Partner closely with a large number of external parts (e.g. Partners, Broadcaster).
-Managing supplier activities to provide POP material, SIS and Pallet set up for modern and traditional trade.

-Managed the toy line’s launch related to the movie Jurassic World II by collaborating with Universal
-Develop a new product launch strategy and implement all touch points: TV and digital communication, Social media and POS support, events

-Drive 2 years growth performance of Core brand and launching new toy line with girls target
-Simplifying the process of the Seasonal Items implementation (P&L, Production, Budget, Legal and Logistic control and developing the media campaign)
-Study the turn-around plan for Mega Bloks focusing on digital and mums’ communication

- Correct Planogram and Extra-Display Implementation
- POS on-shelf stock refurbishment
- Manage relationship with POS Category Director

- Final degree mark: 107/110
- Final Dissertation: “Empirical research in the national market: is Victoria's Secret a love brand?"