Business / marketing

Seeing a large number of overlaps between this position requirements and my past experience motivated me to start my motivation process. Furthermore, understanding the corporate culture and the vision in all terms, both challenged me and amazed in visualizing myself as part of this inspiring team. Convinced that there could be some mutual benefits, I am writing you the following lines.

My name is Cveta Majtanovic, marketing and multimedia professional, current double degree PhD student in Computer Science and Mentor in Start-Up Lab, both at University of Trento. After completing my Bachelor in Psychology I followed the psychology of marketing and advertising path, since I already had some freelance media experience. Later on, I wished to learn more about technical media side by completing Master in Industrial Engineering and Media Management. At the end, I was curious to understand what could be the outcomes of combining both concepts in an Artificial Intelligence context.

Behind this motivation there's this Creative Director position in Craft marketing agency in Serbia, a freelance engagement I accepted to perform simultaneously with my full time CEO & Co-Founder position in an online media: mojnovisad.com. Developing unusual marketing, branding and promotion ideas for varieties of clients, while covering some storytelling and commercials and project writing tasks, apart from conceptualizing our advertisers visual identity and overall performance in media, challenged me to start questioning our sales arguments. What if we could offer the "more memorable" branding idea? A billboard that would be instantly memorized and easily evoked later. Right after I visited seminar that underlined the impacts of the AI for the future of business in general, I devoted myself in investigating this field. I guess my investigation went way too far since I ended up enrolling PhD studies in order to respond to my business curiosity. 

Mentioning my Co-Founder & CEO position will probably explain my general interest more precisely. Aiming to test my entrepreneurial potential by launching a startup, this position also shows my readiness to risk and tendency to observe obstacles as challenges and problems as opportunities and chances. Within 2 years time I managed to train over 30 journalists on many tasks like native advertising, copywriting, content writing, and some basic SEO and social media management. Executive position in growing company not only have required recruiting, training and motivating stuff, but it also challenged my negotiation and sales skills while targeting big advertisers. Understanding client needs, reader preferences and our own interest, while translating all of them in a target group language were some of my everyday tasks. Furthermore, I was also developing their specific products and services strategies, developing a customer-centric approach, while investigating a competitive landscape in order to achieve all the targets set upfront. Creatively speaking, I was also conceptualizing all the promotions, events and content for all possible communication channels for the major city's culture and science-promoting events.

All this happened thanks to my first industry-related steps I took in two German companies (experienced event organizers, one in renewable energy and the other in IT industry), where I performed form an International Marketing and Communications Manager positions. They required simultaneous performance of online and offline marketing tasks, market research, strategy and business development, media buying, improving media relations and social media communication among other tasks as writing press releases, training sales department, defining event visual identity, organizing press conferences, while constantly improving specialized media relations and expanding our non financial supporters list. I became fluent in Microsoft Dynamics NAV and GP, apart from creating and updating corporate web in Typo3, Joomla and WordPress.

Further, organizing Advisory Boards, aiming to bring together all the relevant ministry, embassy and government representatives, market leaders, top notch speakers from topic-related university departments, as well as to facilitate in dialogue opening, also played a significant part of my role, together with the crowdfunding and B2B activities. 

Taking into account both my past experience and my current research and startup lab mentoring activities, it is more than obvious that I am pretty much business oriented. Approaching the final phase of my research motivated me to begin searching for some interesting positions that would suit my future career goals even in longer terms. The diversity of my past experiences and formal education levels says a lot about my ability to cover a wide range of topics. 

An ideal environment should offer many platforms that I could creatively express myself through, apart from the fact that it should be in a constant challenge mood and innovative oriented, focused on technology state of the art. 

On top of everything, I have years of international experience in living and working with people from varieties of backgrounds. Moreover, I lived already in Poland, Germany, Switzerland, Spain, South Africa and now Italy, which, I believe, shows my fast adaptation abilities. 

Thank you for your time, I am looking forward to hearing from you. 

Sincerely, 	
Cveta Majtanovic

Doctoral studies in Information Engineering and Computer Science - in progress
Master in Industrial Engineering and Media Management
Bachelor in Psychology