E-commerce manager, digital marketing manager, social media manager

Managing & planning the digital strategy;
Managing CRM strategy;
Managing and planning the B2B e-commerce ;
Managing and planning with the external agency the B2C e-commerce;
Managing and planning the social strategy;

Key responsibilities:
Managing the online strategy of Antony Morato:
* Responsibility for planning and budgetary control of all digital marketing;
* Managing digital team;
* Managing agencies;
* Tracking conversion rates and making improvements to the website;
* Managing the shooting for the e-commerce;
* Planning and Implementing email marketing strategy;
* Create the strategy to drive online traffic on e-commerce B2C;
* Developing and managing digital marketing campaigns;
* Improving the usability, design, CR of e-commerce;
* Evaluating customer research, market conditions and competitor data.
* Managing the strategy of Antony Morato social media (Youtube, Facebook, Linkedin, Twitter, Instagram, Snapchat);
* Follow and support the digital wholesale clients like Zalando, Amazon, other;

Managing the online marketing & commercial strategy of aw-lab.com;
Managing & planning the omni-channel strategy for AW LAB;
Managing CRM online strategy;
Managing and developing the AW LAB e-commerce abroad;

Key responsibilities:
Managing the online strategy of aw-lab.com:
- Responsibility for planning and budgetary control of all digital marketing;
- Managing digital team;
- Managing agencies;
- Tracking conversion rates and making improvements to the website;
- Planning and implementing on-line marketing campaigns to support/promote e-commerce, retail store and franchising store;
- Online merchandising;
- Content Management for the e-commerce, blog and social network
- Managing web marketing activities in partnership with the international brands as Nike, adidas, PUMA, asics, Converse, Vans, Le Coq Sportif, New Era and other;
- Managing the shooting for the e-commerce;
- Planning and Implementing email marketing strategies;
- Create the strategy to drive online traffic to aw-lab.com;
- Developing and managing digital marketing campaigns;
- Improving the usability, design, CR of e-commerce;
- Evaluating customer research, market conditions and competitor data.
- Managing the strategy of AW LAB social media (Youtube, Facebook, Twitter, Pinterest, Instagram);

Sculpture, Arts Campo di studi Sculpture, Arts, Artistic Anatomy, Mass media, Philosophy
Date di frequentazione o previsto conseguimento laurea 1995 – 2001
Degree in Theory and Method of the Media with a thesis on the Identity of the contemporary media scene;
Vote 110 with Lode

Nome titolo di studio diploma Campo di studi graphic design & photography
Date di frequentazione o previsto conseguimento laurea 1990 – 1995