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Building and developing a solid and trusting relations with key customer stakeholders; Achieving the Company’s goals in terms of sales and distribution; Negotiating contracts with the client and establishing a timeline of performance; Developing annual business plans for all key Customers according to the Company Strategy, to drive profitably, increases sales, volumes, distribution and market share; Coaching and supporting external salesforce to ensure the instore activation and execution; Providing deep analysis of performance trend and monitors KPIs in order to define and implement effective action plans to improve performance; Understanding customer’s needs to recommend business solutions; Maintaining full profit and loss responsibility for managed accounts; Executing and activating new product and brand launches to maximise brand exposure.

Brand strategy/ Marketing plan activities: contributes to defining the Brands' 3 year plan; Implements Marketing plan in line with the Strategic framework (international and local); Communication: Supports the Group brand manager recommending digital communication needs and implement it in collaboration with the communication/conversation agency; Innovation/ Portfolio management: Facilitates management of inno/reno projects in coordination with GBM and Central marketing team (from explo reco to launch reco), Manage the portfolio (downsizing, rsp positioning, special packs...); Market intelligence: Regularly scans and updates marketing community (euro & local) on digital news or actions, Manage complex local panels (Nielsen); Build and analyze the brand profitability and performance; Responsible of a dedicated brand Budget; Developing marketing communications campaigns;

launching new products (defining prices for different markets, packaging, promotions,advertising...); dealing with suppliers; helping Sales Manager; doing social and digital national and international strategies; management communications activities; reporting on sales figures; management profit and loss account; marketing plan; in store activities; doing trade marketing activities; doing and management budget; doing forecast; relationship with the international team; developing packaging; market research; liasing with internal divisions involved in the Sell in and Sell Out Cycle; sales Administration;

market research; repositioning products; launching new products (defining prices for different markets, packaging, promotions, advertising...); management profit and loss account; dealing with suppliers; helping Sales Manager; doing budget, forecast; doing trade marketing activities ( defining prices and portfolio for every type of store); reporting on sales figures; creating ad hoc reports and analysis upon specific request; relationship with agencies; business plan; defining marketing plan;

Marketing Management

Economia