Product manager

Hematology Business Unit 
(Myeloid and Beta Thalassemia Franchise)
Launching Brand: Reblozyl - Mature Brand: Vidaza

My main activities:
- Develop the launch plan strategy for Italy in line with the global guidelines (regular contacts with HQ)
- Work with the cross functional team to ensure optimal development and execution of brand strategy (partnering with Access, Digital, Sales, Medical and Regulatory teams)
- Plan and track the assigned brand budget
- Collaborate with Business Intelligence in order to obtain the best insights to develop disruptive activities with sales, market access, medical affairs and patient advocacy colleagues
- Monitor market trends, sales, product performance and support in sell-out/sell-in forecasting (partnering with Finance and BI)
- Propose, manage and take part in sponsorship to CME's events, congresses and Stand Alone
- Develop relationships with KOLs and OLs, PAGs and other healthcare organizations

Active Cosmetics Division | La Roche-Posay
L'Oréal Talent Program candidate

My main activities:
- Implement marketing and communication strategies related to the products 
- Create marketing materials for physicians, pharmacists and patients (partnering with sales REP, trade marketing and creative agencies )
- Communicate with field forces on sales campaigns and marketing activities and monitor follow-through
- Design and develop ATL/BTL campaigns and support in the implementation and monitoring of the digital strategies: content marketing of social media, project management of web site and app (partnering with 
Digital Team and PR)
- Managed 24th World Congress of Dermatology (WCD) in Milan
- During my internship La Roche-Posay outdid its main competitor

TOOL KNOWLEDGE: SAP, XLCubed

Oncology Business Unit (Lung Cancer)
Brands: Giotrif & Vargatef

My main activities:
- Support to product marketing strategy & business model
- Work with cross-functional teams to achieve brand objectives
- Set up promotional materials and communicational projects to support direct promotion to our core targets and creation of texts and graphic structures for follow-up emails and DEM (partnering with medical affairs team)
- Work in partnership with communication agencies and ensure all brand communications 
- Analyse market trends and market researches inputs
- Power Point presentations for projects/meetings