Responsabile marketing e comunicazione

Main activities: product development and launch
• Identify the core target and define the strategy to reach potential customers
• Definition of potential marketing actions and suppliers
• Analysis of the marketing action performances and optimization
• Report and analysis of results achieved

Main activities: students’ recruitment for MBA and F&B Specialized Master Programme
• Budget responsible for marketing activities
• Report and analysis of results achieved
• Account for international coordination among campuses
• Candidates’ support through application process
• School representative for international fairs (Russia, China, UAE, Canada)

Role: Head of Marketing & Communication, Turin campus
Main activities: directly reporting to the CEO, responsible for marketing and sales results
• Marketing results analysis and marketing plans creation
• Identify and develop new marketing actions and tools (atl, blt, ttl/digital)
• Budget allocation and management
• Periodic reporting to international coordinators
• Suppliers scouting and management
• Marketing actions delivery, CRM management
-marketing event coordinator

Main activities: link between students and companies
• Companies relations management (B2B activities)
• Career coaching services for students
• Candidates interviews
• Students seminars’ logistic and contents organization

Laurea ottenuta ad aprile 2015, con votazione 108/110