Sales and marketing

• With the birth of Avvera Spa (May 2019), I assumed the role of Head of Partnership Management (Banks and Large Agreements) on the basis of which I guarantee the Company to achieve production, profitability and risk objectives. This is possible through the acquisition, the delivery and the management of partners who have integrated distribution networks in the Banks and Financial Intermediaries sector with which to develop integrated business models (products and services) of medium and long term. Since June 2020, following the transfer to Milan, my role has become Deputy Head of Partnership Management;
• Application of the commercial policy guidelines shared with the General Management / CEO;
• To oversee the achievement of commercial and income results, in line with the internal and external reference regulations;
• Analyze the commercial and income performance of the managed Partners;
• Provide commercial and operational support to banking and intermediary partners through the management of a team made up of three resources allocated in two distinct areas:
o Two Key Account Managers in the "Commercial Area" according to the company's qualitative and quantitative objectives;
o And one Delivery Manager in the "Delivery & Running Area" who, supported by the Key Accounts, ensures the technical / operational coordination and setup of the environments necessary for the delivery of the Partnerships and related maintenance both in technical / operational terms.
• On the indication of the CEO, ensure the commercial development and management of the Bank Partners and Financial Intermediaries in order to guarantee the achievement of the shared objectives relating to the PP products (in direct mode) and CQ and / or Loans Finalized by reporting to the Avvera Network;
• Develop commercial agreements with Avvera's potential Top Partners, to be submitted to the CEO and General Management for the evaluation of the commercial, product, operational and risk aspects;
• Ensure the management of the relationship with the top management of the partner organizations, proposing any revisions of the existing agreements to the General Management, after having heard the relevant Areas;
• Support internal marketing structures in the development of the product catalogue and in the management of a selected target of end customers through the definition of the B2C offer and the related communication plan, for repeat business and cross selling activities;
• Ensure compliance with the assigned marketing spending budgets;
• Authorize the commercial exceptions, also in terms of price, in line with the internal powers;
• Authorize SLA (Service Level Agreement) waivers shared with the General Management;
• Check the quality of partner banks and affiliated intermediaries and activate requests for new agreements in collaboration with the reference functions;
• Propose budgets on annual volumes and returns to be submitted to the General Management;
• Coordination with the Managers of the other Networks (QC, Finalized and Mortgages) for transversal commercial activities on Banking Partners and Brokers;
• Coordination with Group companies (Credem Leasing, Credem Factor, Credem Vita) for transversal commercial activities on Banking Partners;
• Participation in Commercial Committees, Management, Pilotage.

 Responsible for the quantitative results (Production’s budget, customers and marketing costs) and qualitative (profitability and risk) across the acquisition and management of integrated distribution networks with partners in Industry like Banks and Assurance, with which to develop an integrated business model (products/services) in medium and long period;
 Portfolio Partners Banks: Monte dei Paschi di Siena, Poste Italiane, Barclays Bank PLC, Credem, Unipol Banca e Unipol Assicurazioni, Gruppo Bper (Banca Popolare dell’Emilia Romagna), C.R. Cento, C.R. Ravenna, Banca Regionale di Sviluppo, C.R. San Miniato, Banca di Piacenza, Banca di Rimini, Banca Malatestiana, Banca Popolare Cortona, Banca Popolare Lajatico, BP di Sviluppo, Banca del Sud, B.C.C. del Chianti, B.C.C. di Impruneta, B.C.C. Sala Cesenatico. B.C.C. del Cilento, B.C.C. di Fisciano, BP di Torre del Greco;
 Manager and trainer of a team composed of two people according to the qualitative and quantitative business goals;
 Supporting the internal marketing structures for the development of the product catalogue, especially related to the purpose loans, personal loans, credit cards and the products of Mortages and NPL (through the group company Che Banca and Creditech Spa);
 Ensure, with the support of appropriate structures, an efficient management of a selected target across a definite B2B offer and its communication plan and direct marketing actions;
 Strong collaboration with local network finalized to a good management of the business relationship (business meetings and classroom training);
 Management of integrated and complex projects that involve more banks partners and/or more areas (Legal, Compliance,

 As manager for the Marketing and Sales Area I worked in a project team whose goal was the transformation of a company of the Credem group (Creacasa Srl) into a Consumer Finance (Avvera Spa). Specifically, I worked to define the business model desired by the stakeholder (Credem) trought the identification of the best sales and marketing strategies that could then be valid both for the customers of Credem and for the Clients (Banks and major Financial Intermediaries) of the open market;
 Contributed to the drafting of the request to be submitted to Bankit for the transformation of the Creacasa institute into a financial intermediary by registering the new company in register 106 of the Bank of Italy;
 Defined the business model on the basis of the following Sales strategies:
o Sales and distribution model;
o Partnership strategy and commercial agreements with the parent company Credem and other leading banking institutions and financial intermediaries;
o Organization of the sales network;
o Analysis and Definition of the processes of sales / after-sales processes and Credit processes.
 And Marketing strategies:
o Positioning of the new company in its reference market;
o Development of the Catalog of financial and insurance products on traditional and digital channels (Personal Loans, Finalized Loans, Transfer of the Fifth, Credit Protection Insurance and Insurance Policies);
o Definition of Pricing and Profitability of products and by channel;
o Differentiated marketing strategy for channels and products through B2B and B2C activities.